Biodance Beauty Skincare Campaign

Biodance needed to build recognition in a crowded skincare market while targeting a specific, interest-based audience on TikTok, a platform where it had limited existing presence. Skincare marketing on TikTok is often interchangeable, and a brand with a small footprint struggles to be noticed through generic beauty targeting alone. House of Marketers' insight was to enter the platform through a defined interest community rather than a broad beauty demographic: the TikTok dance audience, reached through creators that community already follows.

House of Marketers recruited 75 TikTok creators to produce and publish product launch content that connected Biodance's range, known for its collagen hydrogel mask with oligo-hyaluronic acid and probiotics, to dance-related audiences. Tying the activity to a launch gave creators a concrete content hook, demonstrating the range in their own feeds rather than delivering brand-out messaging, and the large cohort paired scale with the credibility of content sitting natively in feeds the audience already watched.

The logic was that creator content native to a community people already follow earns more attention and follow-through than brand-first messaging, and the reported follower growth is read as attention converting into an owned audience. All activity ran on TikTok. Per the agency, the campaign reached 5M+ people at an 8% engagement rate, added 10,000 new followers for 25% follower growth, and lifted brand recognition by 35%. Every figure comes from House of Marketers' own case-study page, with no launch date, market, budget or measurement basis disclosed, so the results should be read as agency self-report.