Hand holding a smartphone near a candle, brass lamp and smartwatch on a bedside table, with the Belkin logo overlaid
Submitted by Viral Talent

Belkin Multilingual Instagram and TikTok Creator Content

Influencer Marketing

Viral Talent gifted Belkin products to creators for local-language Instagram and TikTok content across the UK, Netherlands, Germany, France, Spain, Italy and the Middle East, reporting 11M impressions.

11MImpressions
1MEngagements

Case in 60 seconds

Belkin wanted to enhance its social media presence across the UK, Netherlands, Germany, France, Spain, Italy and the Middle East, which meant content had to be adapted into every necessary language rather than run in one.

The campaign turns on language and routine rather than reach alone, because Belkin wanted a personal and memorable connection, and a creator using a product in their own daily life in their own language carries that better than a translated advert.

Viral Talent built a 10-month programme of user-generated content in which creators across each market worked Belkin products into their daily life content, so the brand appeared inside familiar routines rather than as an interruption.

Viral Talent selected creators, including Ruth Young, Kelly Vanderminne, Cassy Verse and Michael Kagerer, to receive Belkin products, and each delivered an Instagram Reel and Stories plus a TikTok showing the products in use in different environments.

Viral Talent reports that the campaign generated 11M impressions and 1M engagements while increasing Belkin's own following by 40K, and the agency states that Belkin was extremely happy with the results.

Strategy Breakdown

Potential Belkin consumers in the UK, Netherlands, Germany, France, Spain, Italy and the Middle East, reached in their own languages and matching the demographic the agency judged Instagram and TikTok fitted.
The page casts Belkin products as part of creators' daily lives, shown in different environments, so the brand plays a supporting role inside personal content rather than leading it.
The page frames local-language content as the route to a personal and memorable connection, because audiences in each market respond to creators speaking their language about products they visibly use.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok

Partners

  • Viral Talent

Creator role

  • Ruth Young — creator
  • Kelly Vanderminne — creator
  • Cassy Verse — creator
  • Michael Kagerer — creator

Results & Evidence

MetricValue
Impressions11M impressions
Engagements1M engagements

Why Viral Talent's strategy worked

  1. 1

    A multi-market creator programme can keep one product story while adapting the language in each market, because the page ties local-language content directly to the personal and memorable connection Belkin wanted.

  2. 2

    Asking creators to show a product across different environments within daily life content treats the product as part of a routine rather than a feature list, which suits accessories people use throughout the day.

  3. 3

    Choosing platforms from the brief's demographic rather than from habit narrows the work to the surfaces the audience uses, which is how Viral Talent justified concentrating on Instagram and TikTok.

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