Two men in earphones, one laughing, beside game art of a knight and princess and "TROPPO FRUSTRANTE!!!"
Submitted by Game Influencer

Atlus: Persona 5 Tactica Phantom Thieves Creator Campaign

Influencer Marketing

Game Influencer ran a YouTube, Twitch and TikTok influencer campaign with 33 creators for Atlus and Persona 5 Tactica, which the agency reports reached 7M+ total views.

7M+Total Views
167K+Hours Watched

Case in 60 seconds

Persona 5 Tactica is a tactical role-playing entry in the Persona series, released on Xbox One, Xbox Series X/S, Windows, PlayStation 4, PlayStation 5, Nintendo Switch and Steam, so Atlus needed to reach players across several separate console and PC communities.

The campaign turns on genre match rather than general gaming reach, because players drawn to a grid-based tactical RPG set in an anime universe gather around creators who already cover strategy games, JRPGs and Japanese culture.

Game Influencer framed the launch as an invitation to Join the Phantom Thieves, carried by creators whose channels already served anime, JRPG and strategy audiences, so the game reached viewers through voices those viewers already followed.

Game Influencer activated 33 influencers across YouTube, Twitch and TikTok, selecting channels run by anime aficionados, multigaming creators covering strategy gaming, ARPG and JRPG, and Japanese and anime culture enthusiasts, including Frag Nart, benzaieTV, RocketBeansTV and Andy Lee.

Game Influencer reports 7M+ total views and 167K+ hours watched across the 33 influencers, and the agency credits the result to aligning creators and platforms with the game's RPG genre rather than to any single channel.

Strategy Breakdown

Fans of anime, Japanese culture, strategy games, ARPGs and JRPGs, reached through creators whose channels serve those interests.
Atlus treats Persona 5 Tactica as an entry point into an established anime universe, so the agency placed it with creators who already speak to Persona's audience rather than with general gaming channels.
Game Influencer says the success came from aligning influencers and platforms with the RPG genre, which reflects that genre fans follow specialist creators, so trust in those channels carries over to the game.

Creative & Execution System

Assets & channels

  • YouTube
  • Twitch
  • TikTok

Partners

  • Game Influencer

Creator role

  • Frag Nart — creator
  • Quei Due Sul Gaming — creator
  • benzaieTV — creator
  • Creativo en Japón — creator
  • RocketBeansTV — creator
  • Cydonia_Chiara — creator
  • TiTavion — creator
  • Shisheyu_Mayamoto — creator
  • Andy Lee — creator
  • gamingbites_deutsch — creator
  • ChickenHouseTV — creator
  • mrgrexx — creator

Results & Evidence

MetricValue
Total Views7M+ views
Hours Watched167K+ hours watched
Influencers33 influencers

Why Game Influencer's strategy worked

  1. 1

    Casting by content niche, here strategy gaming, JRPG and anime culture, puts a franchise game in front of viewers who already know its conventions, because the creator's audience shares the genre interest rather than a general gaming taste.

  2. 2

    Pairing Twitch with YouTube and TikTok lets one campaign report attention time alongside views, because hours watched measures how long audiences stayed with live content while views count how often short and long videos were seen.

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