ASICS cut mental health exercise proof to 15m 9s
About the campaign
- Brand
- ASICS
- Service
- PR & Communications
- Platform
- —
- Campaign
- Sponsored Content
What Pitch Marketing Group did
ASICS campaign promoting research showing 15 minutes 9 seconds of exercise delivers mental health benefits, targeting Gen-Z who are least likely to exercise. Featured Michelle Visage recording a public service announcement to encourage social media sharing for mental health charity MIND.
Reported outcomes
MetricResult
Impressions3M+
Video views2.5M
Donated to mind£75k
Pieces of earned coverage168