Tom Augenthaler

Hi, I'm Tom Augenthaler. I run 551 Media, a B2B influencer marketing consultancy. I've been doing this since 2010, before the term B2B influencer marketing was in use. Nobody had a playbook back then, so I built one. Since then I've designed and led programs for HP, HP Enterprise, and SAP Ariba, plus category leaders in CX, payments, subscription services, and HR tech. Here's what all of it taught me. Buyers trust independent voices more than they trust vendors. Those voices are peers, analysts, practitioners, and content creators. The brands that win are already part of the conversation when buyers start looking. That's why I built the Influence Brief, my proprietary system for finding, vetting, and scoring influencers. Every pick is backed by data and rationale. Now that AI answer engines shape vendor shortlists, I work to get those voices into the sources the engines draw from, so your brand has a better shot at showing up when buyers ask. Whether you're running a first pilot or scaling a full program, I'll work with you from strategy to execution. Message me if you want to talk shop.