Qualtrics
Qualtrics is an experience management platform used by 20,000+ brands, with Social Connect monitoring 35+ digital channels and XM Discover analyzing text across social, reviews, calls, and surveys with AI topic models. Built first for customer experience teams rather than brand listening. Customers include UPS, Volkswagen, Hilton, Goldman Sachs, and Chipotle.
Customer stories
Product research and customer insights to optimize limited-time offers, menu development, and regional marketing messaging
Results
17%
Increase in shack locations
30%
Increase in likelihood to recommend
Customer experience program with automated feedback routing and closed-loop action workflows to improve customer and partner satisfaction
Results
17
Survey programs
31
Action workflows
10K+
Automatic follow-up actions
Connected employee and customer experience management to improve staff engagement and family satisfaction at athletic training campus
Results
+29pt
Increase in parent nps
+19pt
Increase in employee nps
+117
Families ahead of prior year in re-enrollment
Unified customer research and insights platform to consolidate fragmented feedback collection and enable enterprise-wide decision making
Results
+45%
More research projects delivered
145K+
Users surveyed through in-product intercepts
11K+
Customer submissions received through ideation hub
Unified voice of customer program across 12 teams to consolidate fragmented feedback tools and operationalize customer insights for fleet management solutions
Results
2X
Arr growth
12
Teams unified
12+
Initiatives launched
AI-powered synthetic panel research to validate brand messaging and understand parent attitudes toward children's tech use for safe tech product development
Results
50%
Estimated lower cost
98%
Faster time-to-insights
AI-powered synthetic panel research to rapidly validate expansion into new consumer market segment for personal care products
Results
2-3 wks
Accelerated decision-making
Accelerating analysis of thousands of survey responses from design community feedback using AI-powered insights extraction
Results
4 hrs
Manual work saved
<5 mins
Analysis time reduction
2,000
Survey responses processed
Comprehensive experience management across patient, consumer, and caregiver journeys with unified data analysis
Results
15K+
Caregiver recognitions
1.1M+
Experience index responses
90th
Leader well-being percentile
Statewide customer experience program enabling agencies to better serve residents through centralized feedback collection and analysis
Results
15/17
Agencies adopting program
Brand experience measurement across core markets to strengthen university brand perception and drive enrollment campaigns
Results
1,600
Survey responses
7
Core markets analyzed
8x
Enrollment likelihood increase
AI-powered comprehensive customer feedback analysis to proactively identify and resolve customer experience friction points
Results
97%
Issue resolution rate
103
System issues addressed
109
System issues identified