Oliver Billon

Olivier Billon founded YKONE in 2008, two years before Instagram existed, at a time when influencer marketing had no name and no playbook. That early conviction, that content creators and digital voices would become a primary communication channel for brands, laid the groundwork for what is now a defining discipline in modern marketing.

A Sciences Po Paris graduate, he began his career at L'Oréal within the Luxury division before making the leap into entrepreneurship. He quickly understood that intuition alone would not scale. Two years after founding YKONE, he drove the creation of CAMPAYGN, a proprietary AI-powered technology capable of analyzing 45 million influencer profiles in real time. From talent identification to content monitoring, CAMPAYGN has become a reference tool for brands that want to manage their influence strategy from a single, unified interface. Read more