Latana
Latana is a brand tracking platform using ad-based sampling and MRP modeling to deliver monthly brand health data, with up to 100,000 interviews per brand per year in each country. Dashboards cover awareness, consideration, and competitor benchmarks across custom audience segments; it is survey research, not listening. Customers include Amazon, IKEA, Adidas, Uber, and UNICEF.
Customer stories
Cost-effective monthly brand performance tracking among potential mattress buyers across multiple markets
Results
1K
Potential mattress buyers per month
Brand tracking to navigate market shifts and strengthen brand positioning in competitive market
Brand tracking combining industry-leading quality with DIY survey solution flexibility
Brand performance tracking among parents of children aged 4-12 in the MENA region
Deeper audience insights with custom segmentation capabilities for global podcast and audiobook platform
High-frequency brand tracking and cross-channel marketing insights for Calvin Klein and TOMMY HILFIGER brands
