GWI
GWI is a consumer research platform built on survey data from 50+ markets, with 250K+ profiling points covering attitudes, interests, and behaviors. Agent Spark answers questions in plain language against 35 billion data points, with exports to Tableau and Power BI; it is audience research rather than conversation listening. Customers include Nextdoor, One Championship, and Passion Digital.
Customer stories
Audience research to help Axis Bank identify untapped platforms and create targeted Spotify campaign
Results
2.35%
Ctr video ads
2 minutes
Avg engagement time
Custom research on workplace wellbeing to reposition as thought leaders and drive high-quality leads through content marketing
Results
75%
Cost per lead decreased
Consumer insights for ad sales teams to accelerate RFP responses and identify new advertising partners
Results
30+
Markets
130+
Publications
1B+
Global consumers
Custom research to support ad sales pitches with insights into niche audiences, specifically online food delivery consumers
Results
94
Countries
20
Languages
236M
Subscribers
Consumer research to identify target audience and insights for agency client's CPG personal care brand launch pitch
Results
200%
Yoy growth
4000+
Analyses run
25+
Research tools
Audience profiling and brand positioning strategy using psychographic data to understand and target global consumers
Results
34000
Topics
Consumer insights and audience profiling to support partnership pitches and educate brands about esports audiences
Results
61
Players
180%
Over-delivery
55M
Global audience
Audience targeting and consumer insights for Malaysian market with focus on ethnicity-based segmentation
Results
1 in 3
Ads globally
Consumer research and audience profiling to support creative strategy and reduce project turnaround time
Results
2 days
Project turnaround time
Consumer research during COVID-19 pandemic to understand changing dating behaviors and identify new advertising opportunities
Results
3B
Tinder swipes
27%
Daily messages increase
35%
Under 20 daily messages increase
Consumer research to create an Insights Hub for educating advertisers about Nextdoor's engaged audience and driving ad sales
Results
197%
Web page views increase
AI agent development and integration for faster consumer insights generation and presentation creation
Results
10x
Efficiency improvement