Viteezy Creator Subscription Testimonials
Influencer MarketingThe Cirqle partnered with 9 influencers to produce 56 pieces of content for vitamin brand Viteezy, and the agency reports 18.4K clicks-to-site in 1 week.
About the campaign
Viteezy worked with The Cirqle and 9 influencers to drive 18,437 clicks-to-site in 1 week. Viteezy is a subscription-based daily vitamin brand, and the campaign's listed location is the Netherlands. Its certified dieticians built a 3-min quiz that gives personalized vitamin recommendations. The goal was to bring potential new consumers to the site to take the quiz and subscribe.
The agency sourced 9 influencers known for authority in the health, beauty and family verticals. After a briefing on the product and its benefits, they had 1 week to receive it and create content. Together they produced 56 pieces of content explaining why they use Viteezy and why they chose a subscription.
The agency reports 963,936 impressions and 18,437 clicks-to-site in 1 week. The variety of that content let the agency amplify and optimize it for placements across Facebook, Instagram, Marketplace and Audience Network. The campaign returned a 4x ROI.
Case in 60 seconds
Viteezy, a subscription-based daily vitamin brand, wanted new consumers on its site to take a 3-min quiz and subscribe, so a product built on personal recommendations had to be explained before anyone tried it.
Vitamin buyers give more weight to someone they already trust on health, beauty or family life than to a brand claim, because a creator explaining why they subscribed answers the doubt a buyer brings first.
The Cirqle had creators with authority in the health, beauty and family verticals explain their own reasons for using Viteezy and subscribing, so each post worked as personal testimony and a demonstration of ease of use.
After a briefing on how Viteezy builds its recommendations and what it offers, 9 influencers received the product and produced 56 pieces of content within 1 week, which were then amplified across Facebook, Instagram, Marketplace and Audience Network placements.
The Cirqle reports 18,437 clicks-to-site in 1 week, 963,936 impressions and a 4x ROI, which it credits to the variety of the 56 content pieces giving it material to optimize for each placement.
Strategy Breakdown
Creative & Execution System
Assets & channels
Partners
- The Cirqle
Participation mechanic
- Viewers were sent to Viteezy's site to take a 3-min quiz that returns personalized vitamin recommendations and then sign up for subscription packages.
Results & Evidence
| Metric | Value |
|---|---|
| Clicks-To-Site | 18.4K clicks-to-site |
| Impressions | 963.9K impressions |
| ROI | 4x ROI |
| Pieces of Content | 56 pieces of content |
| Influencers | 9 influencers |
Why The Cirqle's strategy worked
- 1
A wide spread of content from a small roster gives a paid team more variants to test, because each placement can carry the piece that suits it rather than one asset forced into every slot.
- 2
Briefing creators on how a product works before they film lets them explain its reasoning in their own words, which matters for a personalized product whose value sits in a quiz as much as in the bottle.
- 3
Asking creators to say why they subscribed, and not only why they use the product, ties the content to the conversion the brand wants, so the next step is already inside the story.
Results
484%
Spikevax page visits
150
Creators in the community
+23%
Market share increase yoy
Results
6.46M
Impressions
-60%
Cpm vs contracted
-70%
Cpa drop since launch
