Submitted by Pulpkey

Urban Company Wall Panels Creator Makeover Campaign

Influencer Marketing

Pulpkey ran a home makeover creator campaign for Urban Company's Wall Panels across 8 creators, and the agency reports 1.75M views from the resulting content.

1.75MViews
643.5KReach
36.8KTotal Likes
25KSaves

Case in 60 seconds

Urban Company needed its Wall Panels to support a wider push to position UC Home as the go-to platform for stylish home upgrades, so the work had to show how easily the panels transform a living space.

Home upgrades are judged on the visible result, so the campaign turns on before-after transformation in real homes rather than product claims, because a finished Diwali makeover or nursery corner proves ease better than any description.

Pulpkey built the campaign around real-life home makeovers, with each creator taking a space through a before-after journey that showed the DIY ease and visual payoff of UC Wall Panels.

Pulpkey worked with 8 premium lifestyle, home décor and couple creators, whose content framed each makeover as a relatable story such as a Diwali makeover, a corner transformation or a nursery glow-up, keeping it organic yet aspirational.

Pulpkey reports 1.75M views, 643.5K reach, 36.8K likes, 1.29K comments, 25K saves and 15K shares, and says the campaign drove brand consideration and purchase intent while publishing no measure for either claim.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

People considering stylish home upgrades, whom Urban Company wanted to see UC Home as the one-stop solution for home improvement.
Home improvement is sold on a finished result that is hard to picture in advance, so the page describes content that showed the panels transforming lived-in spaces rather than the product in isolation.
Urban Company is positioned as the one-stop solution for home improvement, so the Wall Panels work serves the wider UC Home platform story rather than a single product sale.
The top comments the page reproduces ask where the wall panels were ordered, what they cost and for a link, which shows viewers reading the makeovers as practical purchase guidance rather than as entertainment.

Creative & Execution System

Partners

  • Pulpkey (lead_agency)

Creator role

  • kritivij — creator
  • pastelpalettebytanya — creator
  • devanshkamboj — creator
  • incredible_prodigy — creator
  • houmeindia — creator
  • thatyellowtrunk — creator
  • nivasabyharika — creator
  • kraftdeck — creator

Results & Evidence

MetricValueResult type
Views1.75M viewsvideo_views
Reach643.5K reachreach
Total Likes36.8K likesperformance
Saves25K savesperformance
Shares15K sharesperformance
Total Comments1.29K commentsperformance
Creators8 creatorscreators_count
Content Made8 piecesscope

Why Pulpkey's strategy worked

  1. 1

    Home improvement products gain credibility through before-after framing rather than specification, because the visible change in a real room carries the claim of ease that a product description cannot demonstrate.

  2. 2

    Tying a product to moments such as Diwali preparation or a new nursery gives each creator a reason to renovate, so the placement is a household project rather than as an advertisement.

  3. 3

    Comments asking where the panels were ordered and what the work cost show viewers treating makeover content as a buying prompt, so creator posts for home products need a clear route to purchase beside them.

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