Submitted by SushiVid

Touch 'N Go Project Santa Influencer Reload Pin Campaign

Influencer Marketing

SushiVid ran a three-month influencer campaign with 63 creators offering a free RM8 reload pin for Touch 'n Go eWallet, which the agency reports reached 990K people.

1.3MViews

Case in 60 seconds

Touch 'n Go eWallet wanted new installs across an extended window rather than a short awareness burst, and an install is a harder ask than a view because it needs a reason to act that holds over time.

Interest in an app turns into a download only when the reason to act is concrete and still present when the follower is ready, so SushiVid frames incentive and duration as working together rather than as separate levers.

Pair a tangible reward, a free RM8 reload pin, with a long runway under a warm "Eat, Play, Love" theme, so the offer stays in front of new people for three months rather than spiking once.

SushiVid ran Project Santa for three months with 63 influencers, each offering followers a free RM8 reload pin for installing the Touch 'n Go eWallet app, which kept the offer circulating and gave a trackable path from content to install.

SushiVid reports that over the three months the campaign reached 990,000 people and generated 1.3 million views, while the page credits the reload pin with a trackable path to installs and publishes no install figure.

Strategy Breakdown

Followers of the 63 influencers who had not yet installed the Touch 'n Go eWallet app, reached as new audiences across the three-month run.
An eWallet grows by installs rather than views, and an install needs a real reason to act sustained over time, so a short awareness burst that fades before people download does not serve the brief.
Touch 'n Go eWallet supplied the reward itself, a free RM8 reload pin, so the brand's own product value became the incentive rather than a separate prize standing beside it.
SushiVid holds that installs follow incentives sustained over time, because a concrete reward combined with a long enough runway is what converts passive interest into downloads.

Creative & Execution System

Partners

  • SushiVid

Participation mechanic

  • Followers installed the Touch 'n Go eWallet app to claim a free RM8 reload pin offered by the influencers, which gave each install a trackable path back to the content.

Results & Evidence

MetricValue
Views1.3M views

Why SushiVid's strategy worked

  1. 1

    An app install brief is better served by a concrete reward than by general encouragement to try the app, because a specific payoff such as a free RM8 reload pin gives followers a reason to act now.

  2. 2

    Spreading an offer across 63 creators over three months keeps it reaching new audiences continuously rather than in one wave, which matters when the goal is downloads that lag behind first exposure.

  3. 3

    A redeemable incentive doubles as tracking, since the reload pin links each piece of content to an install, so the reward and the measurement are built into the same mechanic rather than added afterwards.

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