Submitted by SushiVid

Touch 'N Go Digital #EverydayCashback Creator Explainers

Influencer Marketing

SushiVid briefed 84 influencers to explain how the #EverydayCashback programme works for Touch 'n Go Digital, and the agency reports 16.4M people reached.

2.6MViews

Case in 60 seconds

Touch 'n Go Digital needed users to grasp exactly how, where and when #EverydayCashback paid out, because a cashback programme only persuades when it is understood and a confusing perk goes unused.

Comprehension rather than awareness was the barrier, because a benefit with mechanics behind it stays abstract until someone shows it working in a recognisable moment, so the page treats clarity itself as the persuasive act.

Creators would teach the offer rather than shout it, turning #EverydayCashback into plain-language explainer content set in everyday situations so the cashback felt real and usable rather than abstract.

SushiVid worked with 84 influencers on a mid-tier roster, each walking through how #EverydayCashback works in the ordinary moments their audiences recognise, using plain-language explainer content rather than straight promotion.

SushiVid reports that the explainer-led campaign reached 16.4 million people and generated 2.6 million views, and the agency describes it as the widest-reaching campaign in its collection of case studies.

Strategy Breakdown

Touch 'n Go Digital users and the audiences of the 84 influencers, which the page describes as large and diverse, with the aim of making them understand how, where and when #EverydayCashback applies.
Cashback programmes depend on users understanding the rules, so the challenge here was comprehension rather than awareness, and the page states that a confusing perk is a perk that goes unused.
Touch 'n Go Digital is positioned as the source of a practical everyday benefit, shown inside ordinary moments rather than presented as an offer to be claimed.
People act on a perk once they can picture where it applies, so the content set the cashback in situations audiences already recognise, which the page says made the benefit feel usable.

Creative & Execution System

Partners

  • SushiVid

Results & Evidence

MetricValue
Views2.6M views
Influencers Engaged84 influencers

Why SushiVid's strategy worked

  1. 1

    Explainer content suits benefits with mechanics behind them, because an audience that understands how and when a perk applies can act on it, while an offer that is only announced stays abstract.

  2. 2

    Content that teaches travels further than content that sells, because a clear explanation of a useful perk is something people pass to friends, which the agency credits for the spread of this campaign.

  3. 3

    A large mid-tier roster spreads one explanation across many different audiences, so comprehension scales with reach rather than staying concentrated inside a few large followings.

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