Thameen
TRIBE ran an influencer marketing campaign for fragrance brand Thameen in which 15 creator posts reached a combined follower base of 845,086.
Case in 60 seconds
Thameen needed creator posts to move followers toward physical stockists rather than simply toward the brand, which meant the work depended on creators who lived in the cities and countries where the product was actually sold.
The campaign appears to turn on proximity as the qualifying trait, because a recommendation to visit a store carries weight only where the creator's audience is close enough to act on it, which makes location a casting criterion rather than a detail.
Creators in stocking regions direct their own audiences to local Thameen stores, with the product shown as a luxury object small enough to carry, so the recommendation reads as a personal one rather than a retail notice.
Fifteen TRIBE creators produced posts to a brief specifying lifestyle and travel shots emphasising the convenient bottle size, clean and luxurious images of the creator with the product, and flat lays, boomerangs or short videos, each directing followers to Thameen stores in their region.
TRIBE reports 15 creator posts against combined followers of 845,086, 20,462 likes and comments, engagement of 2.42% and an average cost per engagement of $0.12, with 0.09 and 0.16 also shown.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Partners
- TRIBE (lead_agency)
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| average cost per engagement | Average CPE 0.09 $0.12 0.16 | engagements |
| combined followers | Combined Followers 845,086 | reach |
| creator posts | Creator Posts 15 | content_pieces |
| engagement rate | Engagement 2.42% | engagement_rate |
| likes and comments | Likes & Comments 20,462 | engagement |
Why TRIBE's strategy worked
- 1
Casting on where a creator lives rather than on how large the audience is turns a brand post into a store visit prompt, because only an audience within reach of a stockist can act on the instruction.
- 2
Naming the formats in the brief, flat lays, boomerangs and short videos alongside travel and lifestyle shots, appears to hold the luxury register steady across fifteen separate creators without dictating the settings they shoot in.
- 3
The sentiment comments TRIBE selected describe first encounters with Thameen rather than repeat purchase, which suggests creator posts were doing introduction work for a brand many followers did not already know.