Woman with long blonde hair and sunglasses sips an iced Starbucks drink by a stone bridge, with cream city buildings behind
Submitted by InfluencerAgency IPI Score 59/100

Summer with Starbucks Creator Campaign

Influencer Marketing

Influencer worked with 8 lifestyle creators in France on Summer with Starbucks, branded summer content for Starbucks that the agency reports achieved a 1.3M reach.

1.3MReach

Case in 60 seconds

Starbucks set out to produce genuine, summer-focused branded content that drove awareness of the brand, which required the brand to appear inside the summer activities of its target audience rather than alongside them.

The page frames favourite summer activities as the conversation the target audience already holds, so Influencer placed Starbucks inside that conversation through creators rather than opening a separate one about the brand.

Summer with Starbucks asked creators to show how the Starbucks brand and their favourite Starbucks products fitted into their own summer activities, so the brand travelled inside personal routines rather than standalone advertising.

Influencer worked with 8 of France's lifestyle creators, who each showed their own audience how the Starbucks brand and their favourite Starbucks products fitted into the summer activities they already shared.

Influencer reports a reach of 1.3M across the campaign and a combined creator audience of 762K, while the page gives no engagement, conversation or sales figure to show whether the awareness aim was met.

Strategy Breakdown

The brand's target audience, whom the campaign aimed to draw into a conversation around their favourite summer activities, reached through the audiences of 8 of France's lifestyle creators.
The page casts Starbucks as a companion to summer activities rather than their subject, so its products appear where creators already spend the season.
Influencer built the brief on the audience's favourite summer activities, because the campaign aimed to spark conversation around those activities, with the brand entering that talk rather than starting it.

Creative & Execution System

Partners

  • Influencer

Results & Evidence

MetricValue
Reach1.3M reach
Creator Audience762K audience
Creators8 creators

Why Influencer's strategy worked

  1. 1

    Placing a product inside activities creators already document gives a brand a route into a seasonal conversation, because the content is the creator's own summer rather than as a brand message.

  2. 2

    Casting from a single lifestyle register keeps a seasonal brief coherent across a small roster, because every creator frames the product through the same kind of everyday activity rather than a different pitch.

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