Submitted by Influencer.in

Sebamed Acne Care Instagram Reels Campaign

Influencer Marketing

Influencer.in ran an Instagram reels and stories campaign with beauty and skincare creators for Sebamed's acne care range across India, which the agency reports drew 597K+ views.

597K+Views
22.3K+Likes
330+Comments

Case in 60 seconds

Sebamed wanted its Acne Care range to drive sales and conversions in India, which meant building awareness of the products and their effectiveness while persuading consumers to try the cleansing foam wash and acne care gel.

Acne care is a personal purchase that rests on trust, so the page casts creators whose own stories carry that trust, one describing a daily struggle with acne and a new mom vouching for safety, rather than relying on product claims alone.

Influencer.in built the work around creators showing the application and USPs of Sebamed's acne products with their personal touch, so each video worked as a prompt to try the range rather than as a scripted advertisement.

Beauty and skincare influencers each posted an Instagram reel and a swipe-up story carrying website links and promo codes, writing their own final scripts from a product brief, while coupon codes in the captions let Sebamed track conversions from the videos.

Influencer.in reports 597,000+ views, 22,300+ likes and 330+ comments for the Instagram campaign, while the page publishes no conversion or sales figure against the objective the campaign was built to serve.

Strategy Breakdown

Consumers across PAN India looking for acne care, reached through diverse influencers so the campaign could target customers from the nook and corner, including the followers of beauty, skincare and new mom creators.
Acne products sell on effectiveness that a consumer cannot judge before trying them, so the page has creators show application on camera and pairs that with promo codes as a reason to make a first purchase.
Sebamed is positioned as the safe choice within acne care, which the new mom influencer makes explicit by describing trust in the products as safe for her and her baby.
The page states that reels were found to derive immediate conversions for Sebamed products, so the format choice rested on quick action from viewers rather than on a long period of consideration.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • Influencer.in

Creator role

  • Nisha Gupta
  • Akriti Bhardawaj

Results & Evidence

MetricValue
Views597K+ views
Likes22.3K+ likes
Comments330+ comments

Why Influencer.in's strategy worked

  1. 1

    Coupon codes placed in creator captions give a brand a way to attribute conversions to individual videos, because each code ties a purchase back to the post that carried it rather than to the campaign as a whole.

  2. 2

    A product brief paired with creator-written scripts lets one acne care message arrive in several voices, because each influencer frames the products through their own experience rather than repeating shared copy.

  3. 3

    Casting creators from different life situations, such as a new mom and a creator describing daily acne struggles, gives one product line several routes to trust, because each audience hears a reason that fits its own concerns.

Related Case studies