ODEON Jumanji: The Next Level Creator Campaign
Influencer MarketingInfluencer worked with four creators to build excitement for Jumanji: The Next Level and drive UK footfall to ODEON cinemas, and the agency reports 119K reach.
Case in 60 seconds
ODEON needed to generate excitement around the new Jumanji film and turn that interest into footfall at its cinemas across the UK, so attention alone was not the goal and attendance was.
The campaign turns on immersion rather than announcement, because creators placing themselves inside the world of Jumanji give a film release a reason to be watched in a cinema, which is the reading the page supports.
Influencer built the work around creators immersing themselves in the world of Jumanji, so the film reached audiences through creator content rather than through a straight release announcement from the cinema chain.
Influencer worked with a variety of creators, four in total, who each produced content focused on immersing themselves in the world of Jumanji: The Next Level, with the aim of driving audiences to ODEON cinemas across the UK.
The agency reports 119k reach and 12.9k engagements from the four creators, while the page does not report footfall or ticket sales, so the attendance aim it set out has no published result.
Strategy Breakdown
Creative & Execution System
Partners
- Influencer
Results & Evidence
| Metric | Value |
|---|---|
| Reach | 119K reach |
| Engagements | 12.9K engagements |
| Creators | 4 creators |
Why Influencer's strategy worked
- 1
A cinema release objective measured in footfall needs a measure of attendance alongside reach and engagements, because creator content can show interest in a film without showing whether anyone bought a ticket.
Results
196M
Owned impressions
64.5M
Owned video views
10.8M
Owned interactions
