New York Pizza Ibiza TikTok Creator Trip
Submitted by For You AgencyAgency IPI Score 18/100

New York Pizza Ibiza TikTok Creator Trip

Influencer Marketing

For You Agency flew 18 TikTok creators to Ibiza for New York Pizza's 30th birthday, building hype across TikTok and Instagram that the agency reports drew 30.2M+ views.

30.2M+Views
2.5M+Engagement
100K+Shares

About the campaign

For You Agency took 18 TikTok creators to Ibiza for New York Pizza's 30th birthday and reports 30.2M+ views. New York Pizza chose the island for its birthday celebration and needed help to make it count. The aim was to build hype among a Gen-Z audience.

The 18 creators posted on TikTok and Instagram before the trip to build anticipation. The agency then flew them to Ibiza. The trip brought pool parties, pizzas and tattoos. The agency also produced over 25 in-time videos for New York Pizza's owned channels.

The agency reports 30.2M+ views, 2.5M+ engagement and 100K+ shares. The agency credits the in-time content with creating a fear of missing out among the people who watched it.

Case in 60 seconds

New York Pizza marked its 30th birthday with a trip to Ibiza and needed help turning a brand party on a holiday island into content that a Gen-Z audience would follow.

Gen-Z treats in-the-moment content as perishable, because a post from yesterday is already old news, so virality comes from one event filling a feed until missing it feels like a loss.

For You Agency built the birthday around the fear of missing out, creating hype with creators before the trip and then flying those creators to Ibiza so one event filled the feed.

18 TikTok creators posted across TikTok and Instagram before the trip and then travelled to Ibiza for pool parties, pizzas and tattoos, while the agency produced over 25 in-time videos for New York Pizza's owned channels.

For You Agency reports 30.2M+ views, 2.5M+ engagement and 100K+ shares, and credits the in-time content with giving viewers the fear of missing out that the trip was built to create.

Strategy Breakdown

A Gen-Z audience on TikTok and Instagram.
The fear of missing out drives attention among Gen-Z viewers, so a trip shown live through creators they follow turns a brand birthday into something people feel left out of.
New York Pizza acted as host of the trip, paying for the experience and supplying the pizzas, while the creators carried the story to their own followers.
Content about a single event loses its pull within a day, because Gen-Z feeds move on fast, so the work relied on posting in-time and in volume while the trip was still happening.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • For You Agency

Results & Evidence

MetricValue
Views30.2M+ views
Engagement2.5M+ engagement
Shares100K+ shares
TikTok Creators18 TikTok creators
In-Time Videosover 25+ videos

Why For You Agency's strategy worked

  1. 1

    Hype for a Gen-Z audience depends on timing, because content posted in the moment carries an event while it is live, and the same video published a day later lands as old news.

  2. 2

    Creator content that starts before an event gives the audience a build-up to follow, so the trip already has watchers waiting by the time the creators arrive on the island.

  3. 3

    Pairing creator channels with in-time videos on the brand's owned channels puts one event in several places at once, which is what makes a feed feel saturated with it.

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