Neostrata (1) Min
Submitted by House of Comms

NEOSTRATA UAE and KSA Launch Event

Influencer Marketing

House of Comms launched skincare brand NEOSTRATA in the UAE and KSA through a media and influencer event, and the agency reports 19.8M reach from the work.

19.8MReach
260Pieces of Coverage
317K+PR Value (USD)

Case in 60 seconds

NEOSTRATA had to be launched in the UAE and KSA at the same time, so House of Comms needed a single moment that could reach media and influencers in both markets rather than one country alone.

A skincare launch in the region gains credibility when dermatologists and influencers speak for it alongside established titles, because each voice covers a different doubt, so the page frames the event as the place where those voices meet.

House of Comms built the launch around one event that gathered paid partners, invited media and influencers from both UAE and KSA, so the brand entered the region through a shared room rather than scattered placements.

House of Comms and NEOSTRATA secured a venue, activations and guestlists, contracted paid influencers and dermatologists, flew influencers in from KSA, and hosted 38 media and influencers whose attendance produced over 200 Instagram and Snapchat stories.

House of Comms reports 19.8M reach, 260 pieces of coverage and 317K+ in PR value in USD, while the event produced over 200 Instagram and Snapchat stories and +288 followers for the NEOSTRATA Arabia Instagram page.

Strategy Breakdown

Key media and influencers in the UAE and KSA, and through them skincare consumers in both markets.
A skincare brand entering new markets needs credible voices before it needs volume, which is why House of Comms contracted dermatologists as paid partners alongside influencers rather than relying on influencers alone.
Influencers who attend an event in person tend to post from it, so the agency invested in trips and physical invites, and the page credits the event with over 200 Instagram and Snapchat stories.

Creative & Execution System

Assets & channels

  • Instagram
  • Snapchat

Partners

  • House of Comms

Creator role

  • Haneen Odeh
  • Zahra Lyla — creator
  • Caroline Labouchere — creator
  • Yasmine Zahran — creator
  • Sausan Al Sadi — creator
  • Miriam Abadi — creator
  • Dana Ahmed — creator
  • Njoud — creator

Results & Evidence

MetricValue
Reach19.8M reach
Pieces of Coverage260 pieces of coverage
Media & Influencers Attending38 attendees
PR Value (USD)317K+ USD
Instagram & Snapchat Storiesover 200 stories

Why House of Comms' strategy worked

  1. 1

    Pairing paid dermatologist partners with paid influencers lets a skincare launch carry expert authority and social reach at once, because the two groups answer different questions a new buyer has about the product.

  2. 2

    Flying influencers in from a second market to a single event lets a two-country launch run on one production rather than two, while still giving each market its own voices in the room.

  3. 3

    Inviting fashion and beauty titles to the same event as influencers turns one evening into both editorial coverage and Instagram and Snapchat stories, so earned media and social posting come from the same moment.

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