MATCHES, Pierre Laurent leaning on a wall in a cream zip cardigan with an orange knit motif
Submitted by 22 IMPACT

MATCHES Long-Term Editorial Series with Pierre Laurent

Influencer Marketing

22 IMPACT managed talent, scheduling and content delivery for a MATCHES long-term editorial series featuring Pierre Laurent, which the agency reports delivered 1M+ luxury fashion impressions.

1M+Impressions

Case in 60 seconds

MATCHES needed editorial content across seasonal collections and a major event at 180 The Strand, which meant one talent relationship had to hold together across shoots in Düsseldorf and London rather than reset each season.

The page frames the series around a single creative voice, because a luxury fashion platform builds its identity through consistency of taste rather than a rotating cast, so Pierre Laurent's creative direction carried the editorial thread.

22 IMPACT built a long-term editorial series rather than a one-off shoot, pairing MATCHES with Pierre Laurent so that high-fashion aesthetics and storytelling could run across seasonal collections and a major event.

22 IMPACT cast and managed Pierre Laurent, handled contracts, usage and exclusivity rights, production logistics and scheduling, and shot in Düsseldorf and London, with the content running across MATCHES' digital platforms, newsletters and activations.

22 IMPACT reports 1M+ luxury fashion impressions across talent editorial content and MATCHES' owned digital channels, and credits Pierre Laurent's creative direction with helping refine the MATCHES brand identity.

Strategy Breakdown

A stylish, engaged audience across Europe, in the words of the featured talent's quote on the page.
Luxury fashion platforms compete on taste, and the page credits Pierre Laurent's creative direction with refining the MATCHES brand identity, so the talent choice worked as an editorial decision rather than a reach purchase.
MATCHES acted as publisher of the series, carrying the content on its own digital platforms, newsletters and activations, so the brand held the editorial output rather than borrowing space on a creator's channel.

Creative & Execution System

Partners

  • 22 IMPACT

Creator role

  • Pierre Laurent

Results & Evidence

MetricValue
Impressions1M+ impressions

Why 22 IMPACT's strategy worked

  1. 1

    A long-term editorial series with one talent gives a fashion platform continuity across seasonal collections, because the same creative voice recurs in each release rather than being recast every season.

  2. 2

    Securing usage and exclusivity rights alongside casting lets one shoot feed a brand's own newsletters, digital platforms and activations, so talent content works on owned channels rather than only on the talent's feed.

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