Lynx Unity Body Spray Creator Posts
Influencer MarketingTRIBE briefed creators to post about Lynx Unity, a body spray for everyone, and reports 60 creator posts reaching a combined following of 1.6M.
Case in 60 seconds
Lynx needed creators to present Lynx Unity as a body spray for everyone, which meant the product had to appear credibly across very different daily routines rather than in a single familiar setting.
The campaign turns on everyday placement rather than spectacle, because a gym bag, a bathroom cabinet and a handbag for a night out let many creators show that the same spray fits anyone's routine.
TRIBE built the work around the claim that Lynx Unity is for everyone, so each creator post carried that inclusive message inside a personal routine rather than through a separate brand announcement.
Creators submitted images and videos featuring the body spray in a gym bag, in the bathroom cabinet, starting the day fresh or in a handbag for a night out, talking positively about the fragrance; TRIBE reports 60 creator posts.
TRIBE reports 60 creator posts reaching a combined following of 1638677, with an engagement rate of 2.76% and 45168 likes and comments, while quoted comments respond to the unisex positioning.
Strategy Breakdown
Creative & Execution System
Partners
- TRIBE
Results & Evidence
| Metric | Value |
|---|---|
| Combined Followers | 1.6M followers |
| Engagement Rate | 2.76% |
| Likes & Comments | 45.2K likes & comments |
| Creator Posts | 60 posts |
Why TRIBE's strategy worked
- 1
A brief that names several concrete settings for the product gives a large creator group a shared structure while still letting each post look personal, because the variety sits in the setting rather than in the message.
- 2
Asking every creator to state one plain line, that the product is for everyone, keeps a positioning claim consistent across many posts, so audience comments can pick it up and repeat it unprompted.
Results
2.4M
Reach
6.9M
Impressions
173K
Interactions