Smiling person with short cropped hair in profile wearing a gold ring-shaped Loop earplug, against a tan backdrop
Submitted by The Cirqle

Loop Earplugs Creator Ads and Lookalike Audiences

Influencer Marketing

The Cirqle turned organic content from 58 creators into Paid Partnership ads and TikTok Spark Codes for Loop Earplugs, and reports a 6.5x RoAS on the work.

6.5xRoAS
12MImpressions
57KClicks to Website
-73%CPA Change

About the campaign

Loop Earplugs worked with The Cirqle to turn creator content into paid ads, and the agency reports a 6.5x RoAS. Loop is an earplug brand that already sells worldwide. Its goal was to accelerate new customer acquisition in the competitive US and UK markets.

The agency worked with 58 creators, who produced 86 pieces of content. Creators included @youraverageguystyle, @wenyiteong and @xcarlydaviesx. The most engaging organic posts became Paid Partnership ads and TikTok Spark Codes. Targeting covered the creators' followers and 150 lookalike audiences built on Meta. Budgets moved from Campaign Budget Optimization to Ad Set Budget Optimization for more granular control.

The agency reports a 6.5x RoAS and a -73% CPA. The work delivered 12 million impressions and 57,000 clicks to Loop's websites. RoAS rose 10% vs Bau, and the CPM stood at $20.

Case in 60 seconds

Loop already sold earplugs worldwide and wanted faster new customer acquisition in the competitive US and UK markets, so growth depended on reaching buyers outside the audience the brand already had.

Shoppers give an honest creator post more credit than a studio ad because it comes from someone they already follow, so organic content that has earned engagement carries that trust into a paid slot.

Organic creator posts served as the testing ground, and only those that earned the most engagement were promoted into paid ads aimed at the creators' followers and at lookalike audiences.

The Cirqle worked with 58 creators who produced 86 pieces of content, then turned the most engaging posts into Paid Partnership ads and TikTok Spark Codes targeted at creators' followers and 150 Meta lookalike audiences.

The Cirqle reports a 6.5x RoAS, a -73% CPA, 12 million impressions and 57,000 clicks to Loop's websites, along with a RoAS uplift of 10% vs Bau and a $20 CPM.

Strategy Breakdown

New, high-intent customers in the US and UK, reached through the creators' followers and through lookalike audiences built on Meta from people who engaged with the creator content.
Loop was chasing new customers in the competitive US and UK markets after already selling worldwide, which put the weight of the work on prospecting among people who had not yet met the brand.

Creative & Execution System

Assets & channels

  • TikTok
  • Other

Partners

  • The Cirqle

Creator role

  • youraverageguystyle — creator
  • wenyiteong — creator
  • xcarlydaviesx — creator
  • thesilvahome — creator
  • tuggziee — creator
  • styledby.rhi — creator
  • stefanos_dimoulas — creator
  • steph.andher3 — creator
  • sophie.eb.x — creator
  • snehasunny30_ — creator
  • ruddiyeh — creator
  • rachelfionag — creator
  • ourcardifflife — creator
  • pami01v — creator
  • mum2louis01 — creator
  • mollyawatling — creator
  • mua_aldonafrancis — creator
  • lucylou528 — creator
  • lydiaeatsvegan — creator
  • lloydsceatspage — creator
  • lize_jade — creator
  • leonaridajovaa — creator
  • laurenrhiannon — creator
  • kornelkoczkas — creator
  • kieranlai.official — creator
  • jodiestubbings — creator
  • jazz.fitness_ — creator
  • ispylibby — creator
  • isaacffrancis — creator
  • hettiefur — creator
  • glossme1up — creator
  • gemmalwaite — creator
  • elizziemay — creator
  • edible_in_edinburgh — creator
  • beccanicholsonx — creator
  • dream1ncolour — creator
  • danny_b_miller — creator
  • anabwarsame — creator
  • camisophiaaaaa — creator
  • caitlingolder_ — creator
  • byaditimishra — creator
  • burcibaci — creator
  • brandonpmyers — creator
  • astyleedit — creator
  • alexincolour — creator
  • _thisisamina — creator
  • _katiemeehan — creator
  • _jackfowler_ — creator
  • almurph18 — creator
  • _em.jade_ — creator

Results & Evidence

MetricValue
ROAS6.5x RoAS
Impressions12M impressions
Clicks to Website57K clicks
CPA Change-73% CPA
ROAS Uplift vs BAU10% vs Bau
CPM$20 CPM
Creators58 creators
Content Pieces86 pieces of content
Lookalike Audiences150 lookalike audiences

Why The Cirqle's strategy worked

  1. 1

    Organic posts work as a pretest for paid media, because engagement data shows which creator content earns attention before any budget goes behind promoting it to a wider audience.

  2. 2

    Lookalike audiences built from people who engaged with creator content give paid targeting a starting point grounded in real response, which lets a brand find new buyers who resemble its engagers.

  3. 3

    Moving from Campaign Budget Optimization to Ad Set Budget Optimization gives a planner finer control over where spend lands, which matters when individual creator assets earn very different returns.

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