Liquid I.V. Dutch Launch Creator Event and Festival Content
Submitted by For You AgencyAgency IPI Score 18/100

Liquid I.V. Dutch Launch Creator Event and Festival Content

Influencer Marketing

For You Agency launched Liquid I.V. in the Netherlands through culture creators, a launch event and festival activations, and reports 56M+ views for the launch phase.

243K+Engagement
56M+Views
150.000+Creator Followers

About the campaign

For You Agency introduced Liquid I.V. to a Dutch audience through creators and events, reporting 56M+ views. The brand needed visibility with its Dutch target audience at launch. The goal was to make Liquid I.V. an IT-brand in Dutch culture.

The agency hosted a launch event and invited key creators and ambassadors to make in-time content. It worked with two culture creators, De Haarclip van Marie-Claire and Schoudertassie, who reach more than 150.000 Dutch followers. Schoudertassie included the brand in a festival starter pack, and Marie-Claire gave it the afko LV'tje. Creators and their friends then joined brand activations at Down The Rabbit Hole and Lowlands.

The agency reports 56M+ views for the launch phase of the campaign. The same launch phase recorded 243K+ engagement.

Case in 60 seconds

Liquid I.V. was new to its Dutch target audience at launch, so the first task was to create visibility by appearing on that audience's For You Pages and speaking its language.

Dutch audiences take their cue on what is in from the culture creators they already follow, because a brand earns relevance when one of those creators names it in their own slang.

The organizing thesis was to make Liquid I.V. the IT-brand of Dutch culture, with creators, a hyped launch event and in-time festival content keeping the brand present wherever that culture gathered.

Key creators and ambassadors attended a launch event and produced in-time content there, while De Haarclip van Marie-Claire and Schoudertassie folded the brand into a festival starter pack and the afko LV'tje. Creators and their friends then joined hydration activations at Down The Rabbit Hole and Lowlands, which For You Agency captured as content for attendees and those who stayed home.

For You Agency reports 243K+ engagement and 56M+ views for the launch phase, while the two culture creators it partnered with reach more than 150.000 Dutch followers in the target group.

Strategy Breakdown

The Dutch target audience on its For You Pages, described as the target group that De Haarclip van Marie-Claire and Schoudertassie reach.
Culture decides what is trending among the Dutch target audience, so a new brand has to be adopted by the creators who set that language before it can count as in.
Liquid I.V. took the job of keeping festival crowds hydrated, which gave the brand a practical reason to be present at Down The Rabbit Hole and Lowlands.
Fear of missing out drives attention, so content captured live at the launch event and the festivals was built to reach both those present and those who stayed away.

Creative & Execution System

Assets & channels

  • Other

Partners

  • For You Agency

Creator role

  • De Haarclip van Marie-Claire
  • Schoudertassie

Results & Evidence

MetricValue
Engagement243K+ engagement
Views56M+ views
Creator Followers150.000+

Why For You Agency's strategy worked

  1. 1

    A creator-coined nickname such as LV'tje works as a cultural signal, because an audience reads its own slang applied to a product as proof that the brand already belongs.

  2. 2

    Gathering creators at one launch event makes the content feel authentic, because many familiar faces publishing from the same room at once builds a fear of missing out that single posts lack.

  3. 3

    Festival sampling doubles as content production, so hydrating crowds at Down The Rabbit Hole and Lowlands also supplied in-time posts aimed at the people who were not at the festival.

Related Case studies