Smiling woman with long braids and hoop earrings holds a colorful can among palm trees in front of a blue and white building
Submitted by Artisan CouncilAgency IPI Score 17/100

LIFEWTR More to Life TikTok Vlog Program

Influencer Marketing

Artisan Council activated seven lifestyle influencers on TikTok to make vlog-style videos for the LIFEWTR More to Life Retail Program, and the agency reports 3.8M views.

3.8MViews
127KEngagements

Case in 60 seconds

LIFEWTR needed people to sign up for More to Life at retail, which meant explaining a sign-up process in a store setting while keeping the idea about living fully from reading as a set of instructions.

The campaign turns on context rather than interruption, because a vlog already follows a creator through an ordinary day, so a store visit and a bottle fit the format before any brand message arrives.

Artisan Council built the work on the line that a meaningful life requires more than the 9-5 experience, so each influencer showed the life they live rather than delivering a product message.

Seven lifestyle influencers each made a vlog-style TikTok video showing their interests and days, including a store visit where they grabbed a LIFEWTR bottle and explained the steps of signing up for More to Life, tagged #moretolife.

Artisan Council reports 3.8M views and 127,000 engagements across the seven partners, and says the content drew a wider, more varied audience of viewers and drove users to take part in More to Life.

Strategy Breakdown

A wider, more varied audience of viewers reached through lifestyle influencers on TikTok, invited to experience what makes life, life.
The page sets the campaign against the 9-5 experience, so the work argues that a meaningful life is found in the activities and interests people pursue outside it rather than in routine alone.
LIFEWTR is placed as part of each creator's day, picked up during a store visit and tied to staying hydrated and productive, rather than presented as the subject of the video.
The agency says the vlog format has seen continued success on TikTok because it carries sponsored portions inside a creator's own content, so the retail step is part of the day rather than a break from it.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Artisan Council

Participation mechanic

  • Viewers were shown the steps of signing up for More to Life after a creator picked up a LIFEWTR bottle in store, and one post pointed them towards prizes from the brand.

Creator role

  • Stephanie — creator
  • Dontae Catlett — creator
  • Eloise Dufka — creator
  • brandon.lachappelle — creator

Results & Evidence

MetricValue
Views3.8M views
Engagements127K engagements

Why Artisan Council's strategy worked

  1. 1

    A sign-up explanation travels further inside a day-in-the-life vlog than in a standalone tutorial, because the store visit becomes one scene of a routine the audience already watches rather than an advertisement.

  2. 2

    Letting each creator interpret one shared theme through their own interests, from morning routines to errands, keeps the roster varied while the retail step and the hashtag hold the campaign together.

  3. 3

    Casting from the broad lifestyle space rather than a single niche widens the audience a brand reaches, which the agency credits for drawing a more varied set of viewers to the content.

Related Case studies