Submitted by Hype Factory Influencer Agency

Leading Supermarkets Chain in Europe

Hypefactory ran a children and youth influencer campaign on YouTube and Telegram for an unnamed European supermarket chain, reporting 14.5M reach across the activation.

1.01%ER
6,5Kclicks
20comments
590Klikes/reactions
90%positive comment share

Case in 60 seconds

A retail chain with over 20,000 stores and more than 5.5 billion customers a year briefed four objectives at once, covering new customers, purchase frequency, attention for a new in-store event and loyalty among existing shoppers.

The campaign appears to turn on the child as the decisive presence in a family shop, because naming boys and girls aged 3 to 12 as the priority audience while treating adults aged 18 and over as second suggests the visit is won through the child's enthusiasm rather than through the adult's list.

Hypefactory built the work around children and youth bloggers whose own energy and creativity carried the store as a place of pleasant surprises, so the supermarket read as somewhere to enjoy rather than somewhere to complete an errand.

Influencers ran integrations of 90 to 120 seconds using varied creative approaches on YouTube and Telegram, supported by photo posts with bright advertising images, with the agency citing the involvement of a large number of influencers and content kept native to each creator.

Hypefactory reports 14.5M reach, 590K likes and reactions, 20 K comments, 6,5K clicks and a 1.01% ER, alongside over 90% of comments filled with love and positivity and a high evaluation of the campaign by the client.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Boys and girls aged 3-12 as the priority group, with women and men aged 18 and over as the second main target group.
Grocery retail at the scale the page describes, over 20,000 stores serving more than 5.5 billion customers a year, competes on habit rather than on discovery, so the brief had to create a reason to come in that was separate from price or assortment.
Based on the available evidence, the chain positioned the store as a place where customers feel at home and encounter pleasant surprises, with a new in-store event giving the visit an occasion rather than leaving it as routine restocking.
The page does not state a behavioural study, though the pairing of a child-first audience with a family shopping trip suggests the campaign worked on the request a child makes rather than on the adult's purchase intent.

Creative & Execution System

Assets & channels

  • Telegram
  • YouTube
  • integration video (90-120 seconds)
  • photo posts

Partners

  • Hype Factory Influencer Agency (lead_agency)

Creator role

  • a large number of influencers
  • children and youth bloggers

Results & Evidence

MetricValueResult type
ER1.01%engagement_rate
clicks6,5Ktraffic
comments20 Kperformance
likes/reactions590Kperformance
positive comment shareGreat sentiment from the campaign, with over 90% of comments filled with love and positivity;performance
reach14.5Mreach

Why Hype Factory Influencer Agency's strategy worked

  1. 1

    Casting children and youth bloggers against a brief that prioritized 3 to 12 year olds shows creator selection matched to the audience being persuaded rather than to the audience holding the wallet, which is the route when the purchase is made by one person and asked for by another.

  2. 2

    A 90 to 120 second integration length paired with photo posts suggests the campaign wanted room for a creator to build a story around the store visit, because a shorter format would carry the offer while a longer one carries the experience the brief asked for.

  3. 3

    Reporting comment sentiment above 90% alongside a 1.01% ER indicates the agency treated tone as a result in its own right, which reads as appropriate where the objective was loyalty and warmth rather than a measurable transaction.

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