La Redoute Creator Ads Side-By-Side Paid Media Test
Influencer MarketingThe Cirqle ran creator-led ads against business-as-usual brand ads inside La Redoute's existing paid media stack and reports a +61% vs BAU lift in purchase ROAS.
About the campaign
La Redoute ran creator ads through The Cirqle against its business-as-usual paid media and reports a +61% vs BAU lift in purchase ROAS. La Redoute is an ecommerce brand whose paid media engine was already optimized. Its business-as-usual brand ads were fatiguing, which limited incremental growth. The goal was to test whether creator ads could outperform those ads on hard revenue metrics.
The agency acted as a performance layer on top of the brand's existing paid media stack. Creators were selected on historical performance signals instead of follower size. Their content was produced for paid distribution and turned directly into ads. The agency ran those ads side by side with BAU ads and judged them on ROAS, CPA and conversion rates, not CTR.
The agency reports purchase ROAS of 8.35, a +61% vs BAU lift. Website purchase ROAS rose +86%, and cost per purchase recorded a -34% decrease. Purchase rate per landing page view rose +188%, and purchase conversion rate rose +169%. Average order value was +6% against business-as-usual ads. Creator ads drew fewer clicks than BAU ads, while CPM and CPC were slightly higher.
Case in 60 seconds
La Redoute's paid media engine was already optimized, yet its business-as-usual brand ads were fatiguing and capping incremental growth, while the team had no systematic way to bring creator-led content into paid media under the same performance controls.
Shoppers trust a creator's native content more after the click than a fatigued brand ad, because a person who believes the face in the ad lands on the site closer to buying, even when fewer people click through.
The Cirqle treated creators as a systematic creative input inside the existing paid media stack, so creator ads had to beat BAU ads on ROAS, CPA and conversion rates rather than stand apart as a standalone influencer initiative.
Creators were chosen through The Cirqle's platform on historical performance signals instead of follower size, and their assets were produced for paid distribution, turned directly into ads and run side by side with BAU ads on the same revenue metrics.
The Cirqle reports purchase ROAS of 8.35, a +61% vs BAU lift, with website purchase ROAS up +86%, a -34% decrease in cost per purchase and a +188% rise in purchase rate per landing page view.
Strategy Breakdown
Creative & Execution System
Partners
- The Cirqle
Results & Evidence
| Metric | Value |
|---|---|
| Purchase ROAS Lift vs BAU | +61% vs BAU |
| Purchase ROAS | 8.35 ROAS |
| Website Purchase ROAS | +86% |
| Cost per Purchase | -34% |
| Purchase Rate per LPV | +0.42% |
| Purchase Conv. Rate | 0.35% |
| AOV vs BAU | +6% |
Why The Cirqle's strategy worked
- 1
Judging creator ads on ROAS, CPA and conversion rates instead of CTR changes the verdict, because creator traffic in this test clicked less often than BAU traffic yet converted better once it reached the site.
- 2
Casting creators on historical performance signals aligns the selection criterion with the metric the test is judged on, so the roster is built for conversion before a single ad is shown.
- 3
Creator ads work as an amplifier on top of BAU ads rather than a replacement, so a brand with an optimized paid engine can add them as a creative input without rebuilding its media setup.
Results
867K
Outreach
15K
Engagements
200%
Outreach vs kpi