Jaguar E-Grand Prix, Mubi in a black helmet and leather jacket in front of a Casino Monte-Carlo banner
Submitted by 22 IMPACT

Jaguar TCS Racing Monaco E-Prix Talent Access

Influencer Marketing

22 IMPACT brokered and managed talent access for Jaguar TCS Racing at the 2026 Monaco E-Prix, placing Mubi on the grid and reporting 4.2M combined social and digital reach.

4.2MCombined Reach

About the campaign

Jaguar TCS Racing partnered with Mubi for the 2026 Monaco E-Prix through 22 IMPACT, with 4.2M combined social and digital reach reported. The partnership placed the talent inside one of the most access-restricted environments in motorsport. Jaguar's relaunch into an all-electric future needed cultural credibility.

The agency brokered and managed the engagement, from talent casting and contracts to production logistics and transport. Mubi appeared on the Circuit de Monaco starting grid, in the Jaguar garage and on the team's yacht in the harbour. The agency also secured a presence for Mubi at the Maybourne Riviera Hotel. Mubi sat in on a roundtable with drivers Mitch Evans and António Félix da Costa. Mubi also took a passenger lap of the circuit and was photographed trackside and in the garage. Content ran on organic social with brand tags.

The agency reports 4.2M combined social and digital reach for the engagement. That figure spans event coverage, talent posts and motorsport media placements.

Case in 60 seconds

Jaguar's relaunch into an all-electric future needed cultural credibility, and the Monaco E-Prix, one of the most access-restricted environments in motorsport, offers brands few ways to bring outside talent inside it.

Proximity carries credibility in motorsport because access is scarce, so a person seen on the starting grid, in the garage and beside the drivers signals belonging in a way a branded post alone cannot.

Jaguar TCS Racing paired with Mubi for the 2026 Monaco E-Prix and built the work around physical access, placing the talent inside spaces at the race that brands are not usually let into.

22 IMPACT brokered and managed the engagement, securing Mubi a presence on the Circuit de Monaco starting grid, in the Jaguar garage, on the team's yacht in the harbour and at the Maybourne Riviera Hotel. Mubi sat in on a roundtable with drivers Mitch Evans and António Félix da Costa, took a passenger lap of the circuit and was photographed trackside, while content ran on organic social with brand tags.

22 IMPACT reports 4.2M combined social and digital reach for the Monaco engagement, counted across event coverage, talent posts and motorsport media placements rather than talent posts alone.

Strategy Breakdown

Jaguar was moving into an all-electric future and needed cultural credibility for that relaunch, which a racing team cannot easily build from its presence on track alone.
Monaco is one of the most access-restricted environments in motorsport, so a brand cannot simply walk talent onto the grid, and the access itself had to be brokered and negotiated.
Jaguar TCS Racing acted as the host that opened its garage, its yacht and its place on the grid, so the brand's role was to grant access and let the talent's presence there carry the relaunch.

Creative & Execution System

Assets & channels

  • Other

Partners

  • 22 IMPACT

Creator role

  • Mubi

Results & Evidence

MetricValue
Combined Reach4.2M

Why 22 IMPACT's strategy worked

  1. 1

    Access to a restricted venue can serve as the creative asset itself, because when entry is scarce, being photographed on the grid or in the garage carries the message without a scripted brand line.

  2. 2

    Seating outside talent at a roundtable with the team's own drivers places that person inside the sport's conversation, which lends a relaunching brand cultural standing that its racing presence alone does not supply.

  3. 3

    Spreading one talent across the grid, the garage, the yacht and the hotel yields several distinct settings from a single race, so event coverage and talent posts draw on varied material from one engagement.

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