Jack Wolfskin, Pierre Laurent in a black jacket and sunglasses crouching by a glass dome
Submitted by 22 IMPACT

Jack Wolfskin Outdoor Hub Creator Campaign

Influencer Marketing

22 IMPACT cast creator Pierre Laurent for Jack Wolfskin's Outdoor Hub campaign across German landscapes, and the agency reports 2M+ impressions across talent social and paid digital channels.

2M+Impressions

Case in 60 seconds

Jack Wolfskin set out to spotlight sustainable adventure gear in landscapes across Germany through its Outdoor Hub campaign, which meant finding talent whose look matched the brand's ethos rather than simply placing product in front of an audience.

The work turns on aesthetic fit rather than audience scale, because 22 IMPACT presents Pierre Laurent's refined yet rugged look as matching the brand's ethos, so the talent carried the brand's identity before any product claim was made.

The Outdoor Hub campaign placed Pierre Laurent in German landscapes wearing sustainable adventure gear, so imagery built on natural textures and muted tones told the brand's story rather than product copy doing that work.

22 IMPACT cast Pierre Laurent, steered content direction and handled production logistics and transport, and the resulting imagery ran on Jack Wolfskin's and Pierre's social channels and on the brand's paid digital channels across European markets.

22 IMPACT reports 2M+ outdoor lifestyle impressions across talent social content and Jack Wolfskin's paid digital channels, while its statement that the activation boosted engagement within the adventure community carries no published figure.

Strategy Breakdown

Outdoor enthusiasts and the adventure community, reached through talent social content and Jack Wolfskin's paid digital channels across European markets.
Jack Wolfskin is cast as the outfitter of real adventure rather than a style label, which the creator's own quote frames as blending style with function in the wild.

Creative & Execution System

Assets & channels

  • Other

Partners

  • 22 IMPACT

Creator role

  • Pierre Laurent

Results & Evidence

MetricValue
Impressions2M+ impressions

Why 22 IMPACT's strategy worked

  1. 1

    Casting on aesthetic match gives a brand campaign its identity before any product claim, because a creator whose look already fits the brand's ethos needs no explaining inside the content itself.

  2. 2

    Securing usage and exclusivity rights alongside the creator's own posting lets one shoot serve both talent social channels and paid brand placement, which is how 22 IMPACT reports the impressions were reached.

  3. 3

    Holding creative direction with the talent agency rather than leaving it to the creator alone keeps one visual register, here natural textures and muted tones, consistent across brand and creator channels.

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