Submitted by Jungle Creations

Inch's Cider Local Tastes Better Social Campaign

Influencer Marketing

Jungle Creations ran a social and influencer-led campaign for Inch's Cider built on locally sourced recipes and sampling, and reports +17.8M video views.

+17.8MVideo Views
+6.6MUK Reach
+16KSamples Distributed

Case in 60 seconds

Inch's Cider wanted to connect with Gen Z and Millennials by showing that local tastes better, while also spotlighting its sustainability credentials and a cider made from British apples sourced near its Herefordshire mill.

The campaign turns on provenance as a taste claim rather than an ethical one, because the brief ties local sourcing to how the cider tastes, which lets the sustainability story reach Gen Z and Millennials through food rather than through messaging.

Jungle Creations put locally sourced recipes at the heart of social-first storytelling, with Inch's Cider as the hero pairing, so every recipe carried the message that local tastes better.

Jungle Creations ran hyper-local stories across Instagram, TikTok, Facebook and Uber Eats, pairing locally sourced recipes with Inch's Cider, while sampling via Twisted London and content partnerships moved the message into real-world activations.

Jungle Creations reports +17.8M video views and +6.6M UK reach alongside +16K samples distributed, and the page adds a Campaign Media Awards nomination and a quote from a Partnerships Lead at The HEINEKEN Company.

Strategy Breakdown

Gen Z and Millennials, whom Inch's Cider wanted to show that local tastes better.
Inch's Cider is cast as the hero pairing for locally sourced recipes rather than the subject of the content, so the brand sits inside food storytelling while its apple sourcing supplies the local angle.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok
  • Facebook
  • Snapchat

Partners

  • Jungle Creations

Results & Evidence

MetricValue
Video Views+17.8M video views
UK Reach+6.6M UK reach
Samples Distributed+16K samples distributed

Why Jungle Creations' strategy worked

  1. 1

    Provenance travels further with younger drinkers when it is framed as a reason the product tastes better rather than as a sustainability claim, because taste is a benefit a viewer can check for themselves.

  2. 2

    Recipe content gives a drinks brand a place in food feeds, since the cider is positioned as the pairing rather than the subject, which keeps the brand present without the content turning into an advert.

  3. 3

    Pairing social content with physical sampling gives a campaign a trial measure beside its screen measures, which is why the page counts samples distributed next to video views and reach rather than reporting views alone.

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