Gootopia Southside Wandsworth Store Launch Party
Goho PR, Marketing & Events ran an influencer store launch party for Gootopia in Wandsworth, producing creator content with a total audience of 603k on Instagram and Tiktok.
Case in 60 seconds
Gootopia was opening a new store in Southside Shopping Centre in Wandsworth and needed awareness among families, so a launch party was scheduled for July to coincide with the summer holidays.
The campaign appears to turn on the fact that a slime store sells an activity rather than a product, so the guest list was selected for reach into family audiences and the party was built around moments a parent would film.
Rather than fill a 100 attendee target with volume, Goho treated the party as a content shoot with guests, inviting family influencers chosen for the impact their posts would carry on social media.
Goho researched and listed family influencers reaching Gootopia's audience, designed personalised invitations, and ran a party with a charcuterie board, a face paint artist, a slime-making competition and goody bags of slime, snacks and toys, while managing the day itself.
Goho reports influencer-generated content about the event reached a total audience of 603k on Instagram and Tiktok, with 127k estimated lifetime views, 5.41k in engagement, 502 Instagram comments and 6.36k in reach for Instagram Stories.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- TikTok
Partners
- Goho PR, Marketing & Events (lead_agency)
Participation mechanic
- Invited guests took part on the day through a slime-making competition and face painting, and children left with goody bags containing extra slime, snacks and toys.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Instagram Stories reach | 6.36k in reach for Instagram Stories | reach |
| Instagram comments | 502 Instagram comments | performance |
| engagement | 5.41k in engagement | engagements |
| estimated lifetime views | 127k estimated lifetime views | video_views |
| total audience | Influencer-generated content about the event had a total audience of 603k on Instagram and Tiktok | creators_count |
Why Goho PR, Marketing & Events's strategy worked
- 1
An opening can be scheduled against an audience calendar rather than a retail one, because a family launch timed to the July summer holidays reaches parents and children together in a way a term-time date cannot.
- 2
Where the guest list is the media buy, casting for audience composition rather than headcount matters more than hitting the attendance target, which is how a 100 person party returns a 603k audience.
- 3
Programming a launch with a competition, a face paint artist and goody bags gives creators something to film rather than a room to describe, so the content volume is designed into the event rather than requested afterwards.