Submitted by Scooperz

Goodies Family Influencer Retail Launch

Influencer Marketing

Scooperz ran an influencer campaign with 10 family creators to build in-store awareness for the Goodies kids' snack launch, and the agency reports a 5% engagement rate.

5%Engagement Rate

Case in 60 seconds

Goodies needed parents to notice a new kids' snack at shelf level in crowded supermarkets, so awareness had to carry through to the point of purchase rather than stop at the social feed.

The campaign turns on social trust between parents rather than brand claims, because Scooperz frames family creators as the route to making parents notice and remember Goodies on their next shopping trip.

Scooperz built the campaign around family influencers and the product's playful identity, joining social trust with digital storytelling so that the content created in-store buzz rather than staying online.

Scooperz worked with 10 influencers, parent creators who shared natural moments of their children enjoying the snack while telling their audiences exactly where to find it on their next shopping trip.

Scooperz reports a 5% engagement rate, and the agency says the posts that performed best featured genuine reactions, shopping list mentions and visual cues of the distinctive rack design.

Strategy Breakdown

Parents shopping in supermarkets for their children, whom the page says the campaign set out to make notice and remember Goodies on their next shopping trip.
A new kids' snack has to win attention at shelf level in crowded supermarkets, so the campaign was built for recognition at the point of purchase rather than for online attention alone.
The page presents Goodies as a responsible kids' snack with a playful identity, so the content showed children enjoying the treats rather than describing the product.
Parents notice and remember what other parents show their children enjoying, which is why Scooperz cast parent creators and paired their content with directions to where the snack could be found.

Creative & Execution System

Partners

  • Scooperz

Results & Evidence

MetricValue
Engagement Rate5% engagement rate
Influencers10 influencers

Why Scooperz's strategy worked

  1. 1

    Retail awareness content does more work when it names where the product sits, because a creator who tells parents where to find it gives the next shopping trip an action rather than a general impression.

  2. 2

    Showing the distinctive rack design in the content links the post to the shelf, so a parent who has seen it has a physical marker to recognise in a crowded supermarket.

  3. 3

    Shopping list mentions place the snack inside a routine parents already follow, which turns a family post into a reminder at the moment of purchase rather than a passing piece of entertainment.

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