Gett Summer Instagram Creator Campaign
Submitted by SEEN ConnectsAgency IPI Score 42/100

Gett Summer Instagram Creator Campaign

Influencer Marketing

SEEN Connects partnered with four Instagram creators for Gett to keep the ride hailing app visible across a slow London summer, reaching 219K people and 338K impressions.

338KImpressions
219KTotal Reach
14%Engagement Rate

About the campaign

Gett worked with SEEN Connects and four creators on Instagram in a summer campaign that recorded 338K impressions. Gett is a ride hailing app, and the summer months often bring a dip in ride demand. The goal was to keep Gett top of mind while users are less likely to book rides.

The agency targeted affluent residents of London and the South-East and focused the work on Instagram. Visibility was the main objective, with app installs and first-time rides as secondary goals. Four creators presented Gett as an efficient, convenient and stylish way to navigate London that summer. Their content placed the app in real-life business, family and leisure scenarios.

The agency reports a total reach of 219K and an engagement rate of 14%. Impressions came in with a 23% over-delivery against plan. Engagements showed a 41% uplift against the agency's KPI.

Case in 60 seconds

Summer months bring a dip in ride demand for Gett, which made brand visibility crucial during a slower season when users in London are less likely to book rides at all.

Gett was positioned through creators as an efficient, convenient and stylish way to move around London that summer, with visibility as the main objective and app installs and first rides as secondary goals.

SEEN Connects partnered with four creators on Instagram, whose content showed Gett across real-life business, family and leisure scenarios aimed at affluent residents of London and the South-East.

SEEN Connects reports 338K impressions, 219K total reach and a 14% engagement rate, with a 23% over-delivery on impressions and a 41% uplift in engagements measured against its own KPI.

Strategy Breakdown

Affluent residents of London and the South-East.
Ride demand drops in the summer months, so a ride hailing brand has to hold attention during the season when fewer users book rides.
Gett is placed as a practical way to navigate London across business, family and leisure trips, which gives the app a role in more than one kind of journey.
Users are less likely to book rides in summer, which made visibility the lead objective and left app installs and first-time rides as secondary goals.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • SEEN Connects

Results & Evidence

MetricValue
Impressions338K impressions
Total Reach219K total reach
Engagement Rate14% engagement rate

Why SEEN Connects' strategy worked

  1. 1

    A seasonal dip in demand is a reason to raise visibility rather than wait, because a service kept top of mind through quiet months stays in consideration while people book less often.

  2. 2

    Showing one app across business, family and leisure scenarios widens its relevance, because each scenario answers a different reason to travel within the same city and reaches a different moment of need.

  3. 3

    Setting a KPI before launch lets an agency report impressions and engagements as delivery against a target, which gives a small creator roster a clearer measure of success than raw counts alone.

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