Submitted by Viral Talent

Fashion Nova Nova Kids Mummy-Daughter Creator Partnership

Influencer Marketing

Viral Talent paired a mummy-daughter creator duo with Fashion Nova's Nova Kids kidswear line on TikTok and Instagram, with the agency reporting well over 10M views in total.

330.5K+Impressions
10MTotal Views

Case in 60 seconds

Fashion Nova needed UK awareness for its kidswear line, Nova Kids, among parents, which meant showcasing seasonal offers through family-focused content that felt authentic rather than like a fashion brand pushing promotions at families.

The campaign turns on the mummy-daughter pairing rather than individual reach, because parents watching a mother and daughter in matching outfits see the clothes inside a routine they already follow, so the promotions arrive as content rather than interruption. Viral Talent frames the fit as content style and audience match.

Viral Talent built the campaign around a single mummy-daughter duo, Anastacia & Aliyah, chosen because their content style and audience matched the brief, and the brand granted them full creative freedom rather than a scripted brief.

Anastacia & Aliyah produced around 10 posts across a four-month period on TikTok and Instagram, featuring Nova Kids outfits and ongoing promotions within lifestyle-led content, including the daily 'fit' checks and matching outfits their followers looked forward to.

Viral Talent reports over 330.5K+ impressions and well over 10M views in total while the campaign is still ongoing, and describes strong engagement and brand visibility among UK families without publishing an engagement figure.

Strategy Breakdown

Parents in the UK, reached through family-focused content; the page later describes the resulting visibility as among UK families.
Fashion Nova wanted to reach parents for a kidswear line, so the brief asked for authentic, family-focused content rather than product-led advertising, with seasonal offers carried inside it.
Nova Kids supplied the outfits and the seasonal offers while the brand stepped back from creative control, which left the duo to decide how products and promotions appeared in their posts.
Followers looked forward to the duo's daily 'fit' checks and matching outfits, so Viral Talent placed Nova Kids inside an existing viewing habit rather than building a new format around the product.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • Viral Talent

Creator role

  • Anastacia
  • Aliyah

Results & Evidence

MetricValue
Impressions330.5K+ impressions
Total Views10M views
Posts Requestedaround 10 posts

Why Viral Talent's strategy worked

  1. 1

    Granting creators full creative freedom lets promotional detail sit inside content an audience already follows, so the agency credits authenticity and brand alignment rather than brand scripting for how the posts landed.

  2. 2

    A recurring format such as daily 'fit' checks gives a long-term partnership a reason for followers to return, which suits a brand with ongoing promotions to rotate through a four-month period.

  3. 3

    Casting a parent and child together places the buyer and the wearer in one frame, so kidswear content can address parents directly rather than relying on the child alone to carry the product.

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