Submitted by Pulpkey

Faasos IPL and VoxPop Instagram Creator Content

Influencer Marketing

Pulpkey ran comedy skits and VoxPop street interviews with 6 creators on Instagram for Faasos, and the agency reports 6.18M views across 18 pieces of content.

6.18MViews
2.04MReach
136KTotal Likes
92KSaves

Case in 60 seconds

Faasos needed to stay relevant on youth-driven platforms with an urban, young audience, which meant earning attention in fast social feeds rather than relying on the bold wraps and snappy branding it was already known for.

The campaign turns on cultural timing rather than product claims, because the page describes IPL season as a moment where food and fandom go hand in hand, so a snack skit could ride an existing match-day habit.

Pulpkey set out to position Faasos as a digital-first personality rather than only a food brand, making it the interruption in the feed through comedy, VoxPop formats and culturally timed moments.

Pulpkey engaged 6 creators across entertainment, street interviews and humor, who made 18 pieces of content on Instagram, ranging from VoxPop clips asking "what's your go-to wrap?" to IPL match-day snack skits and reels.

Pulpkey reports 6.18M views and 2.04M reach across the 18 pieces of content, with 136K total likes, 958 total comments, 92K saves and 54K shares, figures the agency publishes without a per-post breakdown.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

An urban, young audience looking for quick, tasty meals with attitude, described on the page as the Gen Z and millennial base of Faasos.
The page places the content inside IPL season, where food and fandom go hand in hand, so the brand borrowed an existing cricket ritual rather than creating a new occasion for its wraps.
Pulpkey frames Faasos as a digital-first personality rather than just a food brand, giving it a voice that could carry jokes and punchlines in the same way a creator does.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • Pulpkey (lead_agency)

Results & Evidence

MetricValueResult type
Views6.18M viewsvideo_views
Reach2.04M reachreach
Total Likes136K likesperformance
Saves92K savesperformance
Shares54K sharesperformance
Total Comments958 commentsperformance
Creators6 creatorscreators_count
Content Made18 piecesscope

Why Pulpkey's strategy worked

  1. 1

    Tying a quick-meal product to a live sporting season gives creators a ready setting for the joke, because the audience already pairs match-day viewing with snacking, so the product enters the content without needing an explanation.

  2. 2

    Street-interview formats that ask a simple product question let the brand appear as the subject of the conversation rather than as a sponsor, which suits an audience the page describes as looking for meals with attitude.

  3. 3

    Commissioning creator content that also serves as brand-owned assets lets one production round feed both creator channels and the brand account, which the page reflects in the repeated faasos handle among the listed posts.

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