Smiling woman with curly hair in a gold sequin dress poses outside a restaurant window hung with fairy lights
Submitted by We Are SNSAgency IPI Score 22/100

F&F Christmas Range Instagram Influencer Campaign

Influencer Marketing

We Are SNS cast 12 influencers on Instagram to build anticipation for the F&F Christmas range, a campaign the agency reports generated over 13K engagements.

210KImpressions
13KEngagements

Case in 60 seconds

F&F needed to generate buzz and awareness for an upcoming Christmas range of beauty stocking fillers and fashion items, while the competitive holiday period made it hard for one collection to stand out.

The campaign turns on audience match rather than scale, because We Are SNS selected influencers whose content style and audience aligned with the target demographic, so relatability rather than account size carried the festive range.

We Are SNS built the campaign around relatability, festive appeal and anticipation, using 12 Instagram influencers to showcase the F&F Christmas collection to potential customers ahead of the festive season.

We Are SNS selected 12 influencers whose content style and audience aligned with the target demographic, and each created content on Instagram that showcased the F&F festive range and encouraged interaction from their followers.

We Are SNS reports that content from the 12 influencers reached a combined following of 450,000, generating 210,000 impressions and over 13,000 engagements, which the agency is amplifying the F&F online presence over the festive period.

Strategy Breakdown

The target demographic for the F&F Christmas range, described on the page as potential customers looking for seasonal gifts and festive fashion.
The page describes the holiday period as competitive, so F&F needed its Christmas range to stand out and build anticipation among potential customers before the festive season arrived.
The agency positions F&F as a go-to destination for seasonal gifts and festive fashion, so the campaign presented a range of beauty stocking fillers and fashion items as festive gifting and dressing.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • We Are SNS

Results & Evidence

MetricValue
Impressions210K impressions
Engagementsover 13K engagements
Influencers12 influencers

Why We Are SNS' strategy worked

  1. 1

    Selecting creators on content style and audience fit rather than follower count lets a small roster carry a seasonal range, because the content reaches the demographic the brand already wants rather than a broad audience that may not shop it.

  2. 2

    Briefing creators to encourage interaction rather than only display product gives a seasonal launch a measurable engagement count, which in this case the agency reports alongside impressions while no sales figure is published.

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