eBay Under 20 € Influencer Image Submissions
Influencer MarketingTRIBE ran an influencer brief for eBay asking German speaking creators to photograph products from its Unter 20 € page, and reports 6346 likes and comments across 5 creator posts.
Case in 60 seconds
eBay wanted German speaking audiences to see products from its Unter 20 € page as part of everyday life, which a price-led product page cannot show on its own because it lists items rather than putting them in use.
A low price persuades more readily when the product is seen in someone's ordinary routine rather than on a listing, because the image answers whether the item is worth having before price is weighed, which is the reading this brief is built on.
The brief asked influencers to find their version of perfect on eBay, turning the under 20 € range into a set of personal discoveries shown in daily life rather than a catalogue of cheap products.
TRIBE briefed German speaking influencers to submit posts of themselves enjoying eBay's under 20 € products, with bright and natural everyday images that clearly showed the product and featured only one product per submission, which produced 5 creator posts.
TRIBE reports 6346 likes and comments and a 3.91% engagement rate across 5 creator posts from a group with 162097 combined followers, while the comments the page reproduces praise the range and convenience of eBay.
Strategy Breakdown
Creative & Execution System
Assets & channels
- Other
Partners
- TRIBE
Results & Evidence
| Metric | Value |
|---|---|
| Likes & Comments | 6346 likes & comments |
| Engagement Rate | 3.91% |
| Combined Followers | 162.1K combined followers |
| Creator Posts | 5 creator posts |
Why TRIBE's strategy worked
- 1
A one product per submission rule keeps each post legible as a single recommendation, so a broad marketplace range is shown one item at a time rather than diluted across a crowded frame.
- 2
Asking for bright and natural images of everyday life rather than staged product shots lets a low-priced item borrow the credibility of the creator's own routine, which is where a budget range has to prove it is worth buying.
Results
867K
Outreach
15K
Engagements
200%
Outreach vs kpi
