Cygames: Granblue Fantasy Relink Game Launch with Giul
Influencer MarketingaNc Media ran a creator campaign with Giul for the Cygames launch of Granblue Fantasy - Relink, and the agency reports 50.000 impressions from the work.
About the campaign
aNc Media worked with the creator Giul on the launch of Granblue Fantasy - Relink and reports 50.000 impressions. The client was Cygames, and the agency files the work in its Gaming portfolio. The stated purpose of the work was the launch of the game.
Giul is the only creator the agency names for the campaign. The portfolio entry carries two video files tied to Giul and the game.
The agency reports 50.000 impressions for the launch work. Impressions count the times the content was shown to viewers, not the number of people reached.
Case in 60 seconds
Cygames was bringing Granblue Fantasy - Relink to launch, and a game release has a short window in which players need to see it, so the work was built around the launch itself.
Players meet a new game through the creators whose videos they already watch, because a familiar voice showing the game carries more weight at release than a publisher announcing it.
aNc Media built the launch of Granblue Fantasy - Relink around one named creator, Giul, whose video content carried the game to an audience during its release window.
Giul produced video content for the launch of Granblue Fantasy - Relink on behalf of Cygames, and aNc Media hosts two of those clips on the portfolio entry it published for the campaign.
aNc Media reports 50.000 impressions for the Granblue Fantasy - Relink launch work, a delivery figure that counts how often the content was shown and stands as the single result listed.
Creative & Execution System
Partners
- aNc Media
Creator role
- Giul — creator
Results & Evidence
| Metric | Value |
|---|---|
| Impressions | 50.000 impressions |
Why aNc Media's strategy worked
- 1
A single-creator launch brief that reports only impressions leaves the work measured on exposure alone, so engagement or downstream player figures need to be set as targets before the content goes live.
Results
6.2M
Views
96M
Impressions
+77%
Above internal target
Results
3.5M
Reach
2.4M
Impressions
1.5M
Interactions