Three phone screens: couple dining with Coca-Cola, man eating a burger, man pouring Coca-Cola, "A Recipe for Magic"
Submitted by InfluencerAgency IPI Score 59/100

Coca-Cola Real Magic at Meal Time Creator Campaign

Influencer Marketing

Influencer ran a creator campaign on TikTok and Instagram for Coca-Cola across five European markets, which the agency reports delivered 34.5M impressions.

34.5MImpressions

Case in 60 seconds

Coca-Cola wanted to evoke the joy of shared mealtimes through creator storytelling rather than traditional advertising, and the campaign had to resonate in five European markets while holding one unified global message across all of them.

The campaign turns on the family meal as a moment every market recognises, because a shared ritual can carry one global message while leaving each country room to show its own version of it; the page frames this as emotional nostalgia.

Real magic at meal time used the nostalgia of family meals as a single emotional thread, told through local creators in each market rather than through one centrally produced advertisement, so the global message arrived in regional form.

Influencer managed the campaign end to end, selecting 33 creators to reach audiences in the UK, France, Spain, Belgium and the Netherlands, with relatable content timed across TikTok and Instagram that reflected local cultural detail while staying aligned with Coca-Cola's global messaging.

Influencer reports that the campaign activated 33 creators and produced 836 unique content assets, delivering 34.5 million impressions across five markets, while the page gives no engagement, sales or per-market figures alongside that total.

Strategy Breakdown

Audiences in the UK, France, Spain, Belgium and the Netherlands, reached through creators whose content spoke to the shared experience of family meals.
The page sets one unified global message against the need to reflect each region's culture, and the campaign resolves that tension by letting local creators carry the local detail while the brand holds the common theme.
The page positions Coca-Cola as part of the shared mealtime rather than the subject of an advertisement, with creator storytelling chosen in place of traditional advertising to evoke that joy.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • Influencer

Results & Evidence

MetricValue
Impressions34.5M impressions
Creators Activated33 creators

Why Influencer's strategy worked

  1. 1

    A multi-market campaign can hold one global message when it is anchored in a shared everyday ritual such as the family meal, because the ritual is common to every market while its details differ enough for local creators to make it their own.

  2. 2

    Selecting creators market by market rather than producing one central asset lets a brand localise at the level of the storyteller, so cultural detail comes from the people posting rather than from adaptation of a finished advertisement.

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