yallo x Kingfluencers Campaign

yallo sells mobile, internet and TV in Switzerland on price and simplicity, and its target of Gen Z and millennial customers is the most heavily contested segment in Swiss telecoms. Nothing in the offer is easy to differentiate, so the campaign had to be the differentiator.

The year ran on three brand ambassadors under the line "yallo can", structured as 7 key moment activations plus 6 always-on campaigns and opened with a workshop run by Kingfluencers. Two things distinguish it from a standard ambassador programme. Creators also produced content for yallo's own channels, which was then used in paid advertising, so the same production served organic and paid distribution. And in October 2024 the campaign left the internet: Taulant spent a day in Zurich as the yallo handyman, giving out coffee and Gipfeli in the morning rush and cupcakes on Bahnhofstrasse, teasing his route through stories so people could follow him, and ending at the yallo store in Shoppi Tivoli where participants had to solve a puzzle to open a safe containing a new phone.

The stunt structure is well built, because the story tease turned a physical route into a live event that could be followed remotely, and the safe gave it a destination rather than an ending. The numbers support the effort: one day offline produced a 3.62% engagement rate against 2.48% across the whole year, meaning the activation engaged its audience at nearly one and a half times the rate of the year's social work.

Kingfluencers reports 5.5M impressions, 3.5M reach and 119.6K engagements at 2.48% for the year, 767.9K impressions and 481.6K reach at 3.62% for the offline day, and over 2.4M impressions for the "yallo can" strand. Website traffic was a stated objective and no traffic figure is given. The 14 posts listed do not obviously reconcile with a year spanning 13 activations, and all figures are self-reported.