Close-up of a young man drinking from a clear water bottle with a colorful sunburst label reading "pH BALANCED"
Submitted by Artisan CouncilAgency IPI Score 17/100

Bubly Bellini Bliss Summer of Bliss TikTok Launch

Influencer Marketing

Artisan Council activated four mid-tier TikTok influencers to launch bubly's Bellini Bliss flavor among Gen Z, and the agency reports 597K TikTok views across the campaign content.

2M+Impressions
597KTikTok Views

Case in 60 seconds

bubly needed to launch its new Bellini Bliss flavor and build awareness of the sparkling water brand among Gen Z, which meant presenting a familiar category as more than just sparkling water.

The page frames the launch as a question of authenticity rather than reach, because Gen Z viewers respond to a product shown inside activities creators already enjoy rather than to a flavor announcement on its own.

Artisan Council positioned Bellini Bliss inside a Summer of Bliss, so the drink became a way to crack a smile and enjoy a moment of pure bliss rather than a new sparkling water flavor alone.

Artisan Council activated four mid-tier influencers on TikTok, including @yodeebs, @justines.table and @quingable, who showed rollerskating, cooking, nail art, a granita recipe and an alpine lake hike with Bellini Bliss, tagged #summerofbliss and #bellinibliss.

Artisan Council reports 2+ million impressions and 597K TikTok views from the four influencers, and says the content inspired potential customers to interact with the brand, while it publishes no engagement or sales figure.

Strategy Breakdown

Gen Z, along with new and existing consumers and sparkling water fans, whom bubly wanted to make aware of the Bellini Bliss flavor and of the brand as a whole.
Sparkling water is a familiar category, so the page positions Bellini Bliss as a chance to crack a smile and enjoy a moment of pure bliss rather than as only another sparkling water flavor.
The page casts bubly as the companion to activities creators already love, so the drink sits inside rollerskating, cooking and hiking moments rather than at the center of a product demonstration.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Artisan Council

Creator role

  • yodeebs — creator
  • justines.table — creator
  • Quin Gable — creator

Results & Evidence

MetricValue
Impressions2M+ impressions
TikTok Views597K TikTok views
Influencers Activated4 influencers

Why Artisan Council's strategy worked

  1. 1

    Spreading a small roster across different verticals, such as cooking, rollerskating and nail art, lets one flavor launch reach several interest groups at once rather than the same audience four times over.

  2. 2

    A named seasonal theme like the Summer of Bliss gives each creator a shared emotional brief while leaving the activity to them, so the content stays consistent in message rather than uniform in format.

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