Submitted by TRIBE

BBC Studios Dynasties DVD Creator Posts

Influencer Marketing

TRIBE ran a creator content campaign for BBC Studios promoting the Dynasties DVD release, and the agency reports a 5.26% engagement rate across 13 creator posts.

5.26%Engagement Rate
14.6KLikes & Comments
$0.09Average CPE
276.6KCombined Followers

Case in 60 seconds

BBC Studios brought TRIBE a brief to submit posts promoting its Dynasties DVD release, which asked creators to sell a physical disc available on DVD, Blu-ray or 4k UHD rather than the series itself.

The brief turns on placing the disc inside the home and the gifting moment rather than in a product shot, because the objective asks creators to show it on a laptop or sofa, add festive props and pets, and position it as the perfect gift.

The organizing thesis was the Dynasties DVD as a gift seen in ordinary domestic settings, with creators free to frame it on a laptop, on the sofa or elsewhere in the home rather than in a fixed format.

Creators submitted 13 creator posts promoting the Dynasties DVD under a brief that asked them to show it viewed on a laptop, on the sofa or elsewhere at home, with festive props, pets and a gift framing invited.

TRIBE reports a 5.26% engagement rate and 14,552 likes and comments from 13 creator posts, at an average CPE of $0.09, while the comments the page prints praise both the series and the disc as a gift.

Strategy Breakdown

The page positions the Dynasties DVD as the perfect gift rather than as a viewing format alone, so the disc carries a festive role inside the homes creators showed.
The objective places the disc where viewing happens, on a laptop or the sofa, because content set in a creator's own home makes the product part of an ordinary routine rather than an advertisement.

Creative & Execution System

Partners

  • TRIBE

Results & Evidence

MetricValue
Engagement Rate5.26% engagement
Likes & Comments14.6K likes and comments
Average CPE$0.09 average CPE
Creator Posts13 creator posts
Combined Followers276.6K combined followers

Why TRIBE's strategy worked

  1. 1

    A brief that names settings, props and pets gives creators a concrete scene to build rather than a product to describe, which lets a physical disc sit inside content that still looks like the creator's own home.

  2. 2

    Framing a home entertainment release as a gift gives creators a reason to post about a disc rather than the programme alone, so the comments TRIBE published respond to the gift as well as the series.

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