Arto LIFEWTR Artist Creator Launch
Submitted by InfluencerAgency IPI Score 59/100

Arto LIFEWTR Artist Creator Launch

Influencer Marketing

Influencer worked with artist creators to launch Arto LIFEWTR bottles carrying artist designs, and the agency reports 2M reach from a roster of 24 creators.

2MReach
24Creators
2.1MCreator Audience
21Artist Creators

About the campaign

Influencer launched Arto LIFEWTR through artist creators and reports 2.0M reach. The campaign promoted the launch of Arto LIFEWTR and its mission to provide a canvas for emerging artists. The bottles carried designs from Yinka Ilori, Craig & Karl and Lynnie.z.

The agency worked with 21 artist creators, and each made content inspired by the bottles. Every creator produced unique and original artwork for the launch. Of those artists, 5 also attended the Arto LIFEWTR press launch event. They were joined there by 2 additional lifestyle creators.

The agency reports 24 creators on the campaign. Those creators held a combined audience of 2.1M. The campaign recorded a reach of 2.0M.

Case in 60 seconds

Arto LIFEWTR needed to promote its launch together with a mission to provide a canvas for emerging artists, so the work had to carry a product and a cause about art at once.

A brand that promises a canvas for emerging artists is believed when artists actually use it, because original artwork made by working creators shows the mission in practice instead of describing it.

Influencer treated the bottles, which carried designs from Yinka Ilori, Craig & Karl and Lynnie.z, as a brief for artist creators, so each piece of launch content was itself new artwork.

Working from the Arto LIFEWTR bottles, 21 artist creators each produced unique and original artwork, while 5 of those artists and 2 additional lifestyle creators attended the Arto LIFEWTR press launch event.

Influencer reports 2.0M reach from 24 creators holding a 2.1M audience, and no engagement, sales or brand lift figure is published alongside that reach for the launch.

Strategy Breakdown

Arto LIFEWTR presents itself as a canvas for emerging artists, so its role in the campaign was to host the artwork of creators rather than headline its own product claims.

Creative & Execution System

Partners

  • Influencer

Results & Evidence

MetricValue
Reach2M reach
Creator Audience2.1M audience
Creators24 creators
Artist Creators21 artist creators
Artists at Launch Event5 artists

Why Influencer's strategy worked

  1. 1

    Artist creators briefed on a product that already carries artist designs make content that extends the bottle's own idea, because the brief and the medium share one subject.

  2. 2

    Bringing some of the campaign artists to the press launch event, with lifestyle creators beside them, gives the content a physical counterpart where press meet the people who made the artwork.

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