Arkopharma Forcapil Anti-Aging Consumer Ambassador Program
Submitted by TERRITORY Influence

Arkopharma Forcapil Anti-Aging Consumer Ambassador Program

Influencer Marketing

TERRITORY Influence recruited 325 women from the trnd community to test and review Forcapil Anti-Aging in Spain, reporting over 1.6M impressions from their Instagram and TikTok content.

1.6MOrganic Impressions
411E-Commerce Reviews
411Tablet Rating
411Spray Rating

Case in 60 seconds

Arkopharma set out to launch Forcapil Anti-Aging in Spain as the first anti-aging program for hair, which meant persuading women that hair aging involves lost density, strength and shine rather than only going gray.

The page frames credibility as the barrier, because a new hair claim from a brand is heard as advertising, so women who had already tried competing anti-aging products carried more weight as judges than a brand message could.

Territory built the launch on the premise that authentic consumer voices speak louder than ads, turning a selected group of experienced category users into testers and storytellers rather than relying on brand advertising.

TERRITORY Influence selected 325 women aged 35 to 54 from the trnd community, of whom 190 received the spray and tablets at home while 135 bought them on Amazon. Each used the routine for one month and shared photos, videos and reviews on Instagram, TikTok, Amazon and Arkopharma's website.

TERRITORY Influence reports 415 posts and over 1.6M impressions on Instagram and TikTok, plus 411 reviews on Amazon and Arkopharma's website rating the tablets 4.7/5 and the spray 4.8/5. The agency also reports that 84% of participants would recommend Forcapil and 78% would purchase it again.

Strategy Breakdown

Women between 35 and 54 years old in Spain who cared about their hair health, drawn from the trnd community, most of whom had already tried competing anti-aging products.
Hair aging is commonly reduced to going gray, so Arkopharma had to widen the definition to density, strength and shine before a two-step spray and tablet program addressing them could make sense to buyers.
Arkopharma enters as a phytotherapy and natural health company introducing what the page calls the first anti-aging program for hair, so the brand needed proof from users rather than claims alone.
The page reports that 88.4% of the selected women had already tried competing anti-aging products, so the campaign recruited people already in the habit of buying in the category rather than newcomers to it.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok

Partners

  • TERRITORY Influence

Participation mechanic

  • Selected women tested the Forcapil spray and tablets for one month, either receiving them at home or buying them on Amazon, and then published photos, videos and reviews describing their routine and the results they noticed.

Results & Evidence

MetricValue
Organic Impressions1.6M impressions
UGC Posts415 posts
E-Commerce Reviews411 reviews
Tablet Rating411
Spray Rating411
Women Selected325 women

Why TERRITORY Influence's strategy worked

  1. 1

    Casting testers who already used competing products gives their reviews comparative weight, because a woman who has tried the category judges the new routine against a reference rather than against nothing.

  2. 2

    Splitting the panel between home delivery and an Amazon purchase places part of the testimony on the retail listing itself, so reviews sit where the buying decision is made rather than only on social feeds.

  3. 3

    A one-month usage period suits a product whose benefit builds slowly, because testers can only report changes in density, strength or shine after sustained use rather than after a single application.

Related Case studies