Submitted by Swissper

AriZona Iced Tea #drinkarizona Instagram Influencer Campaign

Influencer Marketing

Swissper ran an Instagram campaign with nano and micro influencers for AriZona Iced Tea under #drinkarizona, and reports one influencer post reaching over 50.000 likes.

50.000Likes on One Post

Case in 60 seconds

AriZona Iced Tea needed to be presented as a lifestyle drink that fits into ordinary days, while also showing where it was available, so the brief joined brand image with a practical point about availability.

The campaign turns on everyday familiarity rather than celebrity, because a drink seen in many ordinary situations across many smaller feeds is part of daily life; the page frames the drink as a lifestyle product shown in everyday moments.

Swissper set out to place AriZona Iced Tea inside the daily lives of nano and micro influencers on Instagram, so the drink was shown as a lifestyle choice while discount codes connected that content to sales.

Swissper selected 46 nano and micro influencers who presented AriZona Iced Tea in different everyday situations on Instagram, producing nearly 200 content pieces under #drinkarizona and sharing special discount codes intended to drive sales.

Swissper reports that one influencer post reached over 50.000 likes and raised the visibility of #drinkarizona, and states that the campaign lifted brand awareness, sales and Instagram reach without publishing a figure for those three.

Strategy Breakdown

Instagram users following nano and micro influencers, reached with AriZona Iced Tea shown as a trendy lifestyle drink in everyday situations.
The page casts AriZona Iced Tea as a lifestyle drink present in everyday situations rather than as a product promoted on its own, so the brand's role is to sit naturally inside creators' daily routines.
Swissper paired the creator posts with special discount codes, which turns interest raised by a familiar face into a purchase step because the audience is given a direct reason to act on what it has just seen.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • Swissper

Results & Evidence

MetricValue
Likes on One Postüber 50.000 Likes
Influencers Selected46 Influencer
Content Piecesfast 200 Content Pieces

Why Swissper's strategy worked

  1. 1

    A large roster of nano and micro influencers builds presence through repetition across many feeds rather than through one large audience, which suits a drink whose appeal depends on being seen in ordinary moments.

  2. 2

    Pairing creator content with discount codes gives each post a measurable route to purchase rather than leaving it as awareness alone, because code redemptions can be traced back to the creators who shared them.

  3. 3

    A single branded hashtag gathers content from dozens of creators into one searchable stream, so one strong post can lift the visibility of the whole body of work rather than only its own.

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