Anonymous Fox NFT Social Takeover and Twitter Creator Giveaways
Influencer MarketingNext Step Media ran a full social takeover with creator giveaways for Anonymous Fox NFT, which the agency reports grew its Twitter following to 20K followers.
Case in 60 seconds
Anonymous Fox handed Next Step Media full control of its Instagram, TikTok and Twitter accounts, so the agency needed to turn a detailed NFT collection into an audience that bought drops rather than only admired them.
The work turns on borrowed trust rather than owned reach, because NFT collectors on Twitter take their cues from verified creators and other NFT pages, which is why the page credits giveaways with both growth and OpenSea sales.
Next Step Media ran the account takeover as a collaboration play, pairing artwork content on Instagram and TikTok with creator giveaways on Twitter so that each partnership sent new followers back to Anonymous Fox.
Videos on Instagram and TikTok showed the artistry behind each NFT, while verified creators on Twitter hosted NFT giveaways and high-profile NFT pages featured Anonymous Fox on their profiles. Nick Kyrgios then collaborated with the agency on a custom NFT, the AnonymousFoxNFT, whose first drop the page says sold out.
Next Step Media reports 20,000 followers on Twitter and 7,000 followers on Instagram, and says the first drop of the AnonymousFoxNFT sold out in 20 minutes. A later passage puts Twitter growth at 1,000 to 7,000 over two months, which does not match the earlier Twitter figure.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
- X (Twitter)
Partners
- Next Step Media
Participation mechanic
- Audiences entered NFT giveaways hosted by verified creators on Twitter, and free NFT holders went on to promote Anonymous Fox from their own accounts.
Creator role
- Nick Kyrgios
Results & Evidence
| Metric | Value |
|---|---|
| Twitter Followers | 20K followers on Twitter |
| Instagram Followers | 7,000 followers on Instagram |
Why Next Step Media's strategy worked
- 1
Giveaways run through verified creators can move followers and sales together, because the creator's audience enters the drop rather than watching an advert, which is how the page links Twitter collaborations to sales on OpenSea.
- 2
A single collaboration can spread when the prize is the product itself, because free NFT holders gain from promoting the collection, which is the mechanism behind the over 100 free NFT accounts the agency reports.
- 3
A named figure from outside the category can give a drop a fixed moment, because the Nick Kyrgios collaboration gave collectors a reason to buy at release rather than later, and the agency ties it to a sell-out in 20 minutes.