Submitted by Purple Goat Agency

Allied Mobility: Coventry Showroom Launch

Purple Goat Agency ran an influencer and paid social campaign for Allied Mobility's new Coventry showroom and at-home demo service, reporting 3,204,460 impressions.

799,439engagements
3,204,460impressions
6influencers
33pieces of content

Case in 60 seconds

Allied Mobility needed awareness for a new Coventry showroom and appointment bookings to see the Wheelchair Accessible Vehicles stocked there, while its at-home demo service reached people who could not travel to Coventry at all.

The campaign appears to turn on the fact that a WAV purchase is a bespoke and mobility-constrained decision, so the same story had to be told twice, once for people who can reach a showroom and once for people whose access barrier is the journey itself.

Purple Goat split a six-creator cohort by access route rather than by platform, so half the content proved what the showroom holds and half proved that Allied Mobility will bring the vehicles to the customer instead.

Three influencers visited the Coventry showroom and made Instagram Reels demonstrating the available WAVs and the other help on offer there, while three made Instagram Posts at home about the freedom their WAV gives and the number of vehicles Allied Mobility will bring to a house. Both groups ran supporting Instagram Stories driving appointment and demo bookings, with Facebook and Instagram paid amplification geo-targeted to a 100 mile radius for showroom visits and to WAV users beyond it for at-home demos.

Purple Goat reports 6 influencers, 33 pieces of content, 3,204,460 impressions and 799,439 engagements across the campaign, without separating organic delivery from the paid Facebook and Instagram amplification.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

People looking at Wheelchair Accessible Vehicles, both those within reach of the new Coventry showroom and WAV users elsewhere in the UK who would use an at-home demo.
Purple Goat describes a category where requirements are bespoke to the individual, so the brand had to be positioned on customer service and fit rather than on a fixed model range.
Allied Mobility is positioned as the provider that removes the travel barrier, bringing as many vehicles to a customer's home as needed until the right one is found, which the page frames as the go-to WAV provider claim.
Based on the available evidence, the two-route structure assumes that reaching a showroom is itself a barrier for part of the audience, so the at-home demo message ran to WAV users outside the 100 mile radius while the appointment message ran inside it.

Creative & Execution System

Assets & channels

  • Facebook
  • Instagram
  • TikTok
  • Instagram Posts
  • Instagram Reels
  • Instagram Stories

Partners

  • Purple Goat Agency (lead_agency)

Participation mechanic

  • Instagram Stories asked viewers to book a showroom appointment or an at-home demo, so the intended audience action was a booking rather than a content contribution.

Creator role

  • 6 influencers

Results & Evidence

MetricValueResult type
engagements799,439 Engagementsengagements
impressions3,204,460 Impressionsimpressions
influencers6 Influencerscreators_count
pieces of content33 Pieces of Contentcontent_pieces

Why Purple Goat Agency's strategy worked

  1. 1

    Splitting a small creator cohort by how the audience can physically reach the product, rather than by content format, lets one budget carry two propositions, because the showroom group and the at-home group each demonstrate a different route to the same purchase.

  2. 2

    Geo-targeting a paid layer to a radius around a physical site while running a separate message to the same category of user outside that radius turns a location constraint into a segmentation rule rather than a limit on reach.

  3. 3

    Casting creators who are themselves WAV users allows the freedom and independence argument to be made through lived routine rather than product description, which suits a category where the buying decision is bespoke to the individual.

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