Submitted by We Are SNS

Alipay Patrik Schick Goal Recreation Creator Campaign

Influencer Marketing

We Are SNS paired Alipay with creators Niko Omilana and Liv Cooke to recreate a Patrik Schick goal on social, reporting over 750K impressions for the campaign.

750KImpressions
130KEngagements

Case in 60 seconds

Alipay wanted awareness and views around Patrik Schick's goal in the Czech Republic vs. Scotland match while also promoting WorldFirst, so the content had to carry a football moment and a payments brand together.

Football fans respond to a goal they already know rather than a payments message, so the page frames recreating Schick's goal as the route in, because it lets WorldFirst sit inside content the audience wants.

Two creators with football credibility recreated Patrik Schick's goal in their own styles, so WorldFirst entered through a shared match moment rather than through a product message placed beside it.

Niko Omilana, a YouTube creator and BETA Squad member, and Liv Cooke, Freestyle Football World Champion, each recreated Schick's goal and worked WorldFirst into the story, with posts running across Instagram, TikTok and YouTube.

We Are SNS reports that the campaign achieved over 750,000 impressions and more than 130,000 engagements, and it says the content resonated with football fans and social audiences, while it publishes no view count.

Strategy Breakdown

Football fans and social audiences, which the page names as the groups the creator content resonated with inside the campaign's target audience.
A digital payment platform and a currency exchange provider have no natural place in football content, so the campaign borrowed its relevance from a specific goal rather than from the product.
Alipay used the match moment as a host for WorldFirst, so the brand sat inside the creators' storyline as part of the recreation rather than as the subject of the posts.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok
  • YouTube

Partners

  • We Are SNS

Creator role

  • Niko Omilana — creator
  • Liv Cooke

Results & Evidence

MetricValue
Impressionsover 750K impressions
Engagementsmore than 130K engagements

Why We Are SNS' strategy worked

  1. 1

    A live sporting moment gives a payments brand a reason to appear in football content, because creators can recreate the moment itself rather than explain the product to the audience.

  2. 2

    Casting a freestyle footballer alongside a sports-minded YouTube creator pairs skill credibility with a broad social presence, so the same goal recreation can land with specialist fans and wider social audiences.

  3. 3

    Folding a secondary brand into the creator's own storyline, rather than adding a separate endorsement, lets one activation promote two brands, which is how the page describes WorldFirst entering the content.

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