Adidas TikTok Trend and Creator Program
Influencer MarketingBrainlabs built the adidas TikTok presence from the ground up, pairing trend tracking with fast creator activation and running the Climacool launch across 30+ creators worldwide.
About the campaign
Brainlabs built a TikTok presence for adidas from the ground up and ran the Climacool launch with 30+ creators. The brand is a global sportswear giant that wanted to stay relevant on fast social platforms. It needed to catch viral trends quickly while launching global products with one voice across 10+ markets.
The agency told adidas to drop polished Instagram-style briefs and work with the looser energy of TikTok. It paired its own trend-spotting technology with creative judgement. The agency spots emerging trends within a week and activates talent in under 48 hours. For the Climacool launch it managed 30+ creators across the globe.
The agency reports that a single brief grew into a multi-year partnership spanning 6 business units. The Climacool launch is described as award-winning, though no award is named. Counters for TikTok followers, trend reports and organic views carry no readable figures.
Case in 60 seconds
adidas had to jump on viral trends with the agility of a start-up while launching global products in one unified voice across 10+ markets, so speed and consistency pulled against each other.
Polished, Instagram-heavy briefs lose ground on TikTok because its audience rewards authentic and chaotic energy, so a global brand earns attention there by sounding native to the platform instead of to its own guidelines.
Brainlabs fused proprietary trend-spotting technology with creative instinct, which let adidas behave like a TikTok native on fast trends while keeping enough operational control to run large global launches.
Using its own technology, the agency spots emerging trends within a week and activates talent in under 48 hours, and for the Climacool launch it managed 30+ creators across the globe on TikTok.
Brainlabs reports that a single brief turned into a multi-year partnership with adidas spanning 6 business units, while the counters for TikTok followers, trend reports and Climacool organic views print no readable figures.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- Brainlabs
Results & Evidence
| Metric | Value |
|---|---|
| Business Units in Partnership | 6 business units |
| Creators Managed | 30+ creators |
| Markets Covered | 10+ markets |
| Talent Activation Time | under 48 hours |
Why Brainlabs' strategy worked
- 1
A global brand can hold one voice across markets on TikTok when trend detection and creator activation run on short, fixed cycles, because speed then comes from process rather than from loosening the brand.
- 2
Briefs written for one platform carry its habits into another, so creator work on TikTok tends to land better when the brief is rewritten for that platform's looser register.
- 3
Proving agility on small trend work builds the trust a client needs before handing over a large launch, which is how a single brief can widen into work across several business units.
Results
14:1
Sales roas
250K+
Tiktok followers
Results
76K
Likes
3M
Impressions
2M+
Social & digital impr.
