Submitted by Empyre Communications

Address Beach Resort Iftar Buffet Influencer Launch

Influencer Marketing

Empyre Communications launched the Address Beach Resort Iftar buffet through a curated influencer and media campaign across the UAE, reporting $536K in earned value over 1 day.

2.4MAudience Reach
$536KEarned Value
72Pieces of Content

Case in 60 seconds

Address Beach Resort needed to launch its Iftar buffet dining experience with visibility across the UAE, and the brief compressed that launch into a single day, so attention had to be won in one concentrated window rather than built over weeks.

The campaign turns on the guest as the messenger, because an Iftar buffet is a shared table that is best described by the people who ate at it rather than by the resort, so the agency put influencers and media in the seats on launch day.

Empyre Communications built the launch as a tightly curated influencer and media campaign, treating the opening of the Iftar buffet as the single moment around which talent curation, hosting, content and amplification were all organised.

Over 1 day, Empyre Communications curated and hosted 30 influencers and media at the Iftar buffet launch at Address Beach Resort, producing 72 pieces of content that were then amplified and reported under one integrated influencer marketing programme.

Empyre Communications reports that the 30 influencers and media reached 2.4M people through 72 pieces of content, and that the 1 day engagement generated $536K in earned value, although how that value was calculated is not stated.

Strategy Breakdown

Audiences across the UAE, which the page names as the campaign's reach, for a luxury beachfront resort and dining destination in Dubai launching an Iftar buffet.
A seasonal Iftar buffet has a short window in which it is relevant, so the page frames the launch as a single day of hosting and content rather than a sustained campaign.
The page positions Address Beach Resort as the host of the launch, so the resort supplied the table and the setting while invited influencers and media supplied the voice.

Creative & Execution System

Partners

  • Empyre Communications

Results & Evidence

MetricValue
Audience Reach2.4M
Earned Value$536K
Influencers & Media30 influencers & media
Pieces of Content72 pieces of content

Why Empyre Communications' strategy worked

  1. 1

    A dining launch concentrated into one hosted day lets a curated guest list publish at the same time, so the offer arrives as a single wave of content rather than a slow trickle of separate posts.

  2. 2

    Inviting influencers and media into the same launch treats creator content and press coverage as one guest list rather than two channels, which keeps the hosting, the content and the reporting under a single workstream plan.

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