33.4 Million Impressions: How Our Influencer Marketing Became a Scalable Year-Round Strategy for Coop

By 2025 the Coop account had been running for eight years and had spent three of them in a year-round format, which makes it the clearest test in Kingfluencers' portfolio of whether sustained influencer presence compounds. The stated aim moved beyond promoting private labels campaign by campaign to embedding brands such as Ünique, Prix Garantie, Karma, Fine Food, Naturaplan and Naturaline into everyday consumption, with the seasonal peaks reinforcing a continuous presence rather than substituting for it.

Twenty-five influencers, 6 micro, 10 mid-tier and 9 macro, published 110 posts across stories, reels and TikTok videos over the year. The seasonal executions were built to resist the obvious staging. Raclette and Fondue moved cheese out of the family dining room to a lakeside campsite and a mountain view, and kept the imperfect attempts in frame. The Christmas campaign worked from small domestic detail, a familiar snack or a tin tied to a family memory, rather than festive spectacle.

The engagement rates are the interesting part. Raclette and Fondue returned 7.86% and Christmas 8.79%, against the 2 to 5% range Kingfluencers reports across its other Swiss campaigns. Emotionally specific, seasonally timed content appears to behave differently from product-led work, at least on this account.

Kingfluencers reports 33.4M impressions, 14.3M reach and 276.3K engagements for the year, with 6.1M impressions and 2.6M reach for Raclette and Fondue and 5.6M impressions and 1.9M reach for Christmas. Conversion is named as an objective but no sales or basket outcome is given, the small "interactions" counts of 548 and 294 are never defined, and all figures are self-reported.